October 30, 2016 / como / 0 Comments
If random ideas and lateral thinking are your strong points, a career in advertising could be your forte. The field of advertising requires skill, creativity, out of the box thinking and the eagerness to do something different. There are many aspects of a job in advertising and in this write-up; we look to cover a few. There are various sub-streams in advertising and depending on what your qualification or skills are, you can pick one. In todays competitive world, the demand for a career in advertising is growing by the day. Companies across sectors and even individuals require advertising to promote their products, services and themselves.
Advertising is a sub-set of marketing; however, it is different from marketing in some ways. Advertising encompasses communication with the prospective consumers in a way that they become convinced about it and are eager to consume it. This is the basic aspect but what makes advertising so interesting is the way in which this communication is done. An advertising job requires and allows for creative ideas to the maximum. There are no donts. As long as the idea can strike a chord with the consumer, it will be a hit. In fact, most people who have had successful careers in advertising have been associated with unique, creative, one of its kind advertising campaigns. The idea may look weird prima facie but it may work wonders for the brand. Building brand perception is also important in advertising so the standard of advertising can make or mar any brand.
In India, in the recent times, advertising jobs have become quite popular. Young blood with young energy that is oozing with a desire to do something different is thronging the world of advertising today. Not just in India, but there are many career options in advertising globally too. If you think you have the knack to be able to communicate an idea in a way that can convince the consumer, you can safely look at advertising as a career option.
As aforementioned, there are various areas of work in the field of advertising. These are client servicing, creative department, media department, production, television and film, photography, market research, exhibition and event management & promotion and direct marketing. All these departments hold different responsibilities covering all aspects of a career in advertising. A successful professional in advertising would generally have gained some experience in all the departments at some time or the other even if he/she specializes in just one or two. It is important to have an overall exposure and get a correct understanding of the field that you are in.
When you decide to join an advertising job, the first thing that you would have to make your peace with is rejections. For any hit idea that goes on to become a success story, there are many rejected and failed ideas that never even see the light of the day. So, you have to understand that not everything that you think or come up with will be accepted by your seniors. So, dont be disheartened. In the beginning you may have to face many rejections, so just wear thick skin and dont let this thing bog you down from coming up with some other rocking idea.
Also, sometimes random, unexpected and last-minute changes are done on the basis of the requirements of the client or some research. Clients who pay the agencies for designing campaigns have very specific briefs and it is according to those briefs only that one has to work and make iterations in the work. So, it is not uncommon or unusual for small or even big advertising agencies to make multiple changes in their campaigns and ads before the final approval. Everyone has to be open to it.
An advertising job is not a typical 9-5 job. In advertising, there are bound to be late sittings and non-regular work hours. Be prepared for it. There is a lot of hard work that goes behind making an ad that one sees on TV or in a newspaper. So, if you are the type who wants a regular kind of life with enough free time to spend and everything planned beforehand, the world of advertising is not for you.
Advertising looks like a very glamorous world from outside and people have this myth that there is a lot of money in it right from the beginning but that is not true. An advertising job can be low-paying and very taxing in the beginning years. However, you dont have to rely on linear promotions to make it big here. It is purely dependent on your skill and creativity and how you want to take your career forward. An advertising job allows growth and freedom like no other job.
Few useful links:
http://naukri.com/
http://jobsearch.naukri.com/marketing-jobs/index.php
October 30, 2016 / como / 0 Comments
From planning to execution of the media plan, advertisers follow a step by step procedure to
launch a promotion campaign for a brand. Amongst the various promotional strategies, media
planning is considered the most important stratagem by advertisers. You need to launch your
campaign through a best suited media, which will drive sales of your product. Today, mobile
ads & internet ads are quite popular in India. Considered as personalized modes of brand
promotion, advertising through mobile & internet media provides immediate effect on customers.
Through this article, the importance of mobile advertising (in particular) along with the trends
of this mode of advertising are briefly discussed.
SMS or Short Messaging Service through mobile phone devices has resulted in an increased
practice of brand promotion amongst a wide range of advertisers and brand owners. Offering
customised and personalised options of promoting a brand, mobile advertising is quite in
vogue in India. Unlike emails which reach customers through internet media, mobile ads are
considered more reachable and accessible to customers because of the portable feature of mobile
phones. The upsurge of pocket internet is yet another innovation in mobile advertising. However,
SMS ads offer end to end brand promotion solutions immediately and effectively.
Mobile advertisers are expert who are responsible for launching a brand promotion campaign
through mobile media. A mobile advertiser is not necessarily the brand owner; he is the one who
advertises the brand to the target customers (through a mobile device) on behalf of the brand
owner. Mobile advertisers are the latest pundits in contemporary brand advertising. Ensuring
quick and effective result for any brand promotion, mobile advertising opens a new pool of
advertising opportunity for small and large scale advertisers.
Advertising through mobile media is less expensive than advertising through other media such
as television, radio, print etc. BULK SMS is one common practice of SMS campaign. With
facilities such as 1 paisa per sms offers and embedded technique of launching a mobile sms
campaign through internet (by using particular softwares), advertisers find mobile advertising an
easier and hassle-free mode of brand promotion. BULK SMS campaigns are launched through
internet media to gain favour from the public. Through BULK SMS campaign, advertisers send
one sms to different customers simultaneously.
The importance of mobile advertising is likely to increase in the coming years especially
when brand new products will be launched in the market. Moreover, the hectic lifestyles of the
customers also demand the need to reach them through more personalised means amongst which
mobile advertising is one.
http://www.mobileandinternetadvertising.com
September 13, 2016 / como / 0 Comments
Name change is common practice in India. After changing your name, it becomes your duty to verify it by giving ad in newspaper. Although, there are various newspaper in which you can place your advertisement. However, you can reveal your new identity to large number of people by putting your name change advertisement in any popular newspaper. TOI fits best in this concern. You do not need to allocate any huge budget to put name change ad in Times of India. It offers various money saver packages for these kinds of newspaper advertisements.
You can also avail the combined packages of TOI. Now, you must want to know that what is exactly referred by combined packages. These kinds of offers also include sister publications of TOI. A specific category for name change ad is given in regular Times of India classifieds section.
It is advised to publish name change advertisements in two newspapers- One is English & another is Hindi. You can book ad in two newspapers at very less prices by availing combo pack of TOI + Navbharat Times. Your ad will appear in Times of India classifieds section & classifieds of NBT.
You can compose name change advertisement for TOI by the help of Ad samples. Some of the name change ad samples are here. RATNESH KUMAR, S/o Kartar Singh R/o Flat no xxx, Plot No. 0- A, Supertech Residency, Sector-5, Vaishali, Ghaziabad – 201010, have changed my name to RATNESH BARI for all purposes. See one more sample for name change advertisement. Pratap Chaudhary, s/o Mr. Ravindra Singh, r/o Flat xxxx, ATS Greens Village, Sector xx-A, NOIDA 201304 shall hereafter be known as Pratap Chaudhary in place of previously recorded name Pratap Chaudhry.
You have to pay the charges according to per line to give name change ads in Times of India. Minimum limit for name change ads in Times of India classifieds is 5 lines. You have to pay rupee 140 on per extra line.
There is no focus day to give name change advertisement in Times of India. You can give your ad on any of the day as per your requirement. A special section appears regularly for these advertisements.
Name change advertising in TOI can be booked online via any online newspaper ad booking agency. It is very time consuming to book these ads directly. On the website of newspaper ad booking agency, you can book ads in minutes. You can also contact to their client servicing department if you need any help.
So, above given information must help you a lot while giving name change ad in TOI.
August 5, 2016 / como / 0 Comments
Advertising Agencies are the highly revenue generating sector which work through numerous mediums like print, electronics or radio. The pharma industry is one of fastest growing industry whihch helps in raising Indian economy. There are numerous well known pharmaceutical companies in India which ensure their existence on a global scale.
These days, Advertising world is one of the most flourishing industries. Advertising is a big business and revenue generation factor in Indian economy. Advertising agencies use all the innovative and creative marketing strategies to recall the brand in customers mindsets. Advertising Agencies play a vital role in the advertising world. Advertising Agencies help in boosting up the productivity and the progress of the advertising world which includes media planning, direct marketing, creative department, public relations, and so on. Advertising Agencies in India believe in the concept of 360 degree branding which includes all the innovative marketing strategies and endorsing brand by the bollywood stars to promote the advertising business. Advertising Agencies helps in standardizing the marketing strategies creatively which attract consumers towards the particular brand or the product. These agencies are creating, allocating and managing stories and brand experiences in a way that involves and engages, rather than interrupts or estrange. Most of the advertising agencies provide various services which include advertisement for TV, print ads, creating web sites, working on web banners, email marketing, direct marketing, telemarketing, radio promotions, outdoor promotions, tracking retail visibility and communications, designing inputs on packaging, rural communications and PR. These days, brand positioning play a prevalent role in revenue generation and brand image as well.
Pharmaceutical Technology is integrated with innovative medical and latest patient safety treatments which are developing day by day. In India, there are so many pharma companies which deal in the developing, producing and marketing drugs licensed to be used as medications. Pharmaceutical Technology is dealing in the wide ranging potential in the complex field of drug manufacture and technology. The innovative Pharmaceutical Technology is involved in fulfilling 70% of the countrys demand related to medication & equipments for better treatment and health safety guards. The pharmaceutical industry in India has low cost of production and innovative scientific manpower which makes it more powerful on global scale. Pharmaceutical Technologies are indulged in the orals, bulk drugs, drug intermediates, chemicals, tablets, capsules, pharmaceutical formulations and injectibles. Pharmaceutical Technology offers innovative techniques and strategies in various aspects related to the pharmaceutical industry like quality control, engineering, project appraisal, plant supply, consulting, commissioning and know-how transfer, support and lots more. Due to these advanced Pharmaceutical Technology, the future of pharmaceutical industry is looking much glowing and flourishing. These days, pharma sector is generating high revenues from the overseas markets which help in reforming overall economic structure of the country.
June 20, 2016 / como / 0 Comments
Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.
More Brands are adopting OOH media
Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.
Rich means, affluent techniques of brand promotion
Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.
Seamless brand communication
Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.
For more information visit: http://www.tdiindia.com