August 31, 2016 / como / 0 Comments
The marketing team at Direct TV is made up of some really creative people. If you havent already seen the new Cable Corporation television commercials from Direct TV you can view them by visiting the satellite TV providers website.
Direct TV is the nations leading provider of high-definition channels bringing subscribers a total of 95 HD channels and over 260 channels all together. Dish Network, their leading satellite TV competitor, lags behind with just over 70 high-def channels. Cable companies bring approximately 50 HD channels to customers.
These delightful commercials focus on the high-def market and a make believe cable company. Each commercial joins the fictitious cable company boardroom for Cable Corp Inc. Christopher Guest, Jonathan Michael Higgins, and Ed Begley Jr. star in the Direct TV commercials. The tag line is You deserve better than cable.
In one commercial Roman the VP, played by Jonathan Michael Higgins, suggests that the Cable Corp Inc. advertise that they have a thousand HD channels in order to the subscriber base moving to Direct TV HD. In another commercial they board targets the Direct TV Sports HD market. Roman turns on some music and suggests bikini installers between 10 and 2 while three girls in red bikinis dance in the boardroom. The board of directors look mortified at the thought. These commercials all end in You deserve better than cable.
The geniuses behind these entertaining commercials did a fabulous job of showing the desperation of the cable company now that Direct TV has been taking their customers away. Statistics have shown that more cable subscribers are moving over to the satellite TV leader. From September of 2006 to September of 2007 the top ten cable TV companies combined did not have more subscribers than Direct TV.
Many people across the country have been remarking on their incredible customer service experiences with Direct TV. This is a marketing point in a few of the new Direct TV commercials. The commercials showcase the American Customer Satisfaction Index done by the University of Michigan Business School that reports their customer satisfaction rating has been higher than cable for seven years.
Another fine point of the commercials is the number of sports programming in high-def. Sports programming is a huge selling point for satellite television. Many sports fans across the country are enjoying their favorite sports team by selecting these sports subscriptions allowing them to see virtually every game regardless of where in the country they reside.
Direct TV and Dish Network both carry sports subscriptions including MLB Extra Innings, NHL Center Ice, MLS Direct Kick and NBA League Pass. Only Direct TV carries NFL and NASCAR content. They are the exclusive providers bringing the NFL Sunday Ticket and NASCAR HotPass to their sports offerings. In addition they offer rugby, college basketball including March Madness, golf, and cricket.
The satellite leader not only has the biggest lineup of sports subscriptions but they are the leading provider of sports programming in high-def. HD junkies are turning their noses up at standard definition. The adrenaline pumps more furiously when they are watching a game in stunning high-definition. Each drop of sweat, blade of grass, and more are seen in tremendous clarity giving the illusion of being on the field with all their sports heroes.
Although the product, customer service, and offerings speak for themselves these commercials make a lasting impression on viewers as they discuss the highlights around the water cooler.
August 30, 2016 / como / 0 Comments
Brochures are one of the simplest and fastest ways for advertising one company. This is at the same time the cheapest marketing strategy so no wonder why so many companies worldwide opt right for this way of promotions. There are different types of brochures, but one of the most used ones is the tri fold brochures.
When creating a brochure, it is very important how it will look. The final product will depend on a variety of factors, but design is on the first place. You can find a lot of free tri fold brochure design templates online and therefore create the design of your choice that will at the same time represent your company in the best possible light. Free tri fold brochure design templates can be easily edited and adjusted for the company needs, but in some cases the help of professional designers might be of a big help.
However, if you have enough money to invest, however, there is no harm in getting your brochures professionally-designed. You can download these templates on many web sites, but it is very important that you look for files that are easily editable and adjustable using the design program that you are using.
Professional Brochure Design ideas
Professional brochure design can be obtained on various ways, but there are also a lot of different features that need to be taken into consideration. After deciding what kind of design you want, you need to get into contact with professional designers, printers, or suppliers. Whenever it is possible for you, make sure to consider samples of brochures and other similar materials.
Another thing that should be kept on mind when looking for professional brochure design ideas is the type of clientele you have in mind. For example, for any business that is trying to reach the high market, the final design of one brochure has to be elegant and exciting. If you are considering younger crowds of the market, then you should definitely think of designs with light design, fun designs, and such designs that will be able to highlight the different benefits of your products. This all leads to conclusion that any promotional material should be made based on the preferences of the market that you are trying to sell to.
Corporate Brochure Sample
A good corporate brochure samples can be the right choice for advertising your business. Brochures are used by many companies nowadays for advertising purposes and for spreading out the information about the products or services of one company.
Before you start creating your promotional brochures, it is not a bad idea at all looking at some corporate brochure samples that are available online, just for you to get the idea of how one successful or efficient advertising material should look like. There are a lot of such web sites where you can find corporate brochure sample materials. Some of those samples can be also edited, and this can save you a lot of work in the process of creating a brochure though which you will hopefully manage to attract new clients and business partners.
When creating a brochure, the design is one of the most important factors along with the useful and valuable information that will be shared with the audiences as well as the contact.
August 29, 2016 / como / 0 Comments
So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast.
While a career in consumer advertising has always been the benchmark of the industry, more and more young copywriters are finding their way in the growing world of pharmaceutical advertising. So why would someone want to write about a depression drug rather than a soft drink?
Here are three major reasons for this trend:
Stability:
With Job security as low as it has been since the crash of 1929, young creatives in general consumer advertising on Madison Avenue are finding themselves out of work an alarming rate. Pharmaceutical advertising is generally a bit more stable, as the market is simply smaller.
Money:
Initially, the salaries earned by consumer and healthcare copywriters is roughly about the same. That is to say, not very much. However, successful healthcare writers see larger salary increases and title promotions sooner than their consumer counterparts.
Sense of Importance:
At first glance the content, regulations and demographic would imply that pharmaceutical advertising wouldnt allow for as much creativity as a general consumer advertising. And while your creative box may be a bit smaller in pharmaceutical advertising, the work does allow and lend itself to a more dramatic and strategic end result. Furthermore, many creatives in pharmaceutical advertising love the fact that the message matters, and feel that their work truly is important.
So while writing the dream sequence spot for that new video game is fun, at the end of the day youre simply marketing a video game.
Pharmaceutical writers are asked to really devour the product; its chemistry and most importantly how the condition for which the pharmaceutical product is indicated affects patients. In many cases, writers are asked to interview and meet patients to talk about their condition(s). It has been debated ad nauseam if medication is truly the best therapy. And while Im smart enough to not opine on that topic, there is no arguing that awareness and education for both patients and healthcare professionals are necessary.
In any case, we can be certain that medicine has historically done more for society than any sneaker, soft drink or video game ever has.
To learn more about a career as a pharmaceutical copywriter please feel free to email me at
Anthony Hemsey is a Sr. Trainer/ VP Placement Specialist at Dola Group Professsional Development. Dola Group is a consulting and executive search firm dedicated soley to the medical pharmaceutical advertising and marketing arena. To learn more about Dola Groups current program and job openings please visit dolagroup.com
To begin a dialogue with one of Dola Groups professional consultants please send an email to and mention this article!
August 27, 2016 / como / 0 Comments
Let life pass you by! This maxim of the slow, I suggest, could potentially usurp governments, the global economy, and the war machine. This complete reversal of the old saying Dont let life pass you by potentially signifies a new rupture point. A point of rupture or departure of becoming and self-reclamation in a world so apathetically speed-driven that it is made hypnotic by the blur of sights passing it by. This maxim is not just a simple banal repetition in line with Wake up and smell the coffee, and so on. No, Inside Business Scams, Reports, or Advertising. As if anyone could ever get inside business or the advertising world.
Inside Business Report TV Scam… It sounds like a parody of so much that is fast and wrong, fast and loose, and even a potential Mel Brooks skit. What does it mean to be “inside”? Does it imply special knowledge?, Advanced knowledge? What does Inside Business Report TV Scam imply when one detaches oneself from the passivity of shame, the passive acquiescence to the rays of TV, the doldrums of drugs, bland consumerism, even self-help or self-hurt books.
To call inside business scams scams is to demean the term scam or con. Reports of these business scams are rarely exaggerated. Their demise is certainly in doubt. Slowness is itself the antidote to inside business reports scams also called acceleration, the myth of technology, and crass consumerism. Inside business report tv scam…. it sounds like a Pavement song, a joke between the siblings of George Carlin and Mel Brooks, or some Saturday Night Live Tina Fey parody of the corrupt financial sector……
I propose slowness could be to the 21st century what speed was to the 20th century. The amount of technological, sociological, artistic, philosophical, and political change that has blown over the world in the past one hundred years has been practically constant and exponential in terms of both its speed and its qualitative and quantitative effects. Inside Business Scams Report huge losses, or huge gains. Either way. the game is fixed. Speed, Virilio’s acceleration, is a Toyota Prius with no brakes: The illusion of progress and excellence. In reality, Inside business scams report a number of illusions, all leading to accelerated death. Whether you are taking DHEA as a muscle builder or prozac as a relaxative, it doesn’t matter, we’re cooked as long as our foot is on the gas or, maybe, as with the 2009 Prius, even if our foot is off the gas, we are accelerating with no hope of stopping or slowing down until we crash into the concrete barriers of our consensual hallucinations….
These are changes which are practically totalitarian by nature and driven by an elite technocratic capitalist class that relies on the decadence and helplessness of those not in its class for its own accelerated proliferation. Yet the masses, the mediated and exploited of the world, both the impoverished and the industrialized, are complicit in this proliferation. Inside business scams, report, retort, inside business reporting scams… who knows what evil may come? Everyone is a potential insider in today’s mythological inside business report scam society!!!!
Across the world from India to Japan to Canada, American (Technocratic Capitalist) culture is consumed ever-increasing quantities at ever-increasing rates. From EuroDisney in France to Coca-Cola in Vietnam, the culture of desire, speed, racism, sexism, violence, and immediate and perpetual stimulation, is luring the multitude of Others into its speed trap. It is seduced via Titanic and the Marlboro Man as much as it is imposed economically and militarily by arms of the Mother Country such as the United Nations, the North Atlantic Treaty Organization (NATO), and the Cable News Network (CNN).
This is a proliferation and complicity, eloquently described in works such as Jean Baudrillards Simulations and Guy Debords The Society of the Spectacle, dependent upon an unquestioned acceleration and propagation of the myths and lies associated with linear progress, digital revolutions, moving forward, and other cliches whose grip on our collective political, philosophical, and artistic consciousness seems to be impregnable and all-encompassing. But this is a grip which can be tickled, even pissed off, rendered obsolete, even passe, by slowing down, by turning technology and speed back on themselves.
Report the scam of acceleration inside your business report scam…….
A shift in the speed of human evolution has taken place, from fast to the speed of light. We are currently in a time that has no definition or name. We are in an era changing so rapidly that by the time we think of a name for it we will have entered into a new one or collided violently with its end; unless we collectively decelerate now. The rate of change of human beings seems to be asymptotic. It cannot skyrocket upward at a 45 degree angle forever. Instead, it must eventually level out and perhaps even reverse its course, depending on a number of ecological, political, philosophical, and even astronomical (in the literal sense (ie. Asteroids and comets, (even space aliens?))) factors. Eventually we will get tired of acceleration and learn to value deceleration. The question is whether or not we are past the point of no return as a species, even as individuals with our rush to the accumulation of material wealth, conquest, and other decadent drives leading to nowhere.
Go ahead and take your dietary supplements, your melatonin, your viagara, see if that stops the scam and slows you down inside business reports of today’s world!
The question is whether or not the deceleration will have to be a screeching halt or worse a fatal collision, instead of a willed slowing down. Letting life pass you by means driving slowly in the fast lane, always arriving late for important meetings, turning in assignments past their deadlines, being late for work, making slow art, playing the drums with fallen limbs from the forest, making love slowly instead of stampeding to the clitoris, using high-speed supercomputers to perform word processing tasks or simple calculations such as 1+1=2, and so forth
August 24, 2016 / como / 0 Comments
Researching, developing and producing online products is undoubtedly a stressful time. With many entrepreneurs full of ideas and unsure of how to execute them, creating a plan for entering a competitive market, or even launching a market-creating product, is something that’s neither easy to do nor easy to gain advice on. There are so many variables to decide on; product name, specifications, market prices, and production margins. Without a steady flow of market feedback and testing, this process becomes almost impossible.
This really leaves two alternatives for entrepreneurs that need feedback and responses on their demo products: hire expensive focus groups, or market their ideas through Google AdWords. For the sake of many internet marketers, the first idea is simply too expensive and inaccurate for actual use. The second, however, is a great idea that is due to be
used more often in the world of internet marketing and entrepreneurship.
Google AdWords are a powerful product not just for advertising but for testing. When you’re stuck with 5 different product names and need feedback on each of them, a comprehensive Google AdWords testing campaign is a great strategy. With many ads costing very little to put online, it’s no real expense to run micro-campaigns using different
product names, search keywords, and ad copy to determine which variables work best for your product. Whether you’re launching a book or a software suite, market feedback like this is worth 100x it’s value in advertising costs.
What if you’re about to start an AdWords campaign but want to test which advertisement is the most effective? Instead of spending a massive amount of money and taking a gamble on one specific advertisement, run a small scale Google AdWords campaign for each different ad, and use the response rate to gauge which one is the most effective. From here, it’s simply a matter of making multiple versions of the most successful ad, slowly tweaking the advertising copy, and letting the most successful one represent your brand and product. With the ability to micro-test advertisements like this before they go 100% live, Google AdWords should be a mainstay of any internet marketers playbook.
Finally, if you ever need to gauge feedback on one of your product, Google AdWords can be a great way to locate and contact the people that you need to hear from. When you’ve launched a product and need to gather information on your audience, add a feedback form to the page that your Google AdWords advertisement links to and have them fill in their details. Using AdWords to craft a permission asset is just one of many different ways to make the most of the service.
With so many possibilities, Google AdWords should form one of the backbones of your PPC marketing campaign. Whether you’re a small time internet marketer who uses AdWords to make a side-income, or a full-time internet marketer that’s dedicated to making massive profits online, AdWords can help you increase your margins, lower your other advertising expenditures, and reach profitability much more rapidly.
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