June 28, 2016 / como / 0 Comments
Solo Ad Advertising
In this article, I will address the common question, “What is a solo ad?”, and I will describe in detail the types of solo ads available and the likely costs involved.
What is a solo ad?
Solo ads fall into the category of “Permission Based Email Marketing”, otherwise known as “double opt-in marketing”. Website owners and affiliate marketers essentially purchase the right to email a group of recipients that have agreed to receive marketing emails from a particular website or marketing service. The single email delivered to this group is called a solo ad. The administrator of this service is responsible for ensuring the clean delivery of this solo ad to the entire list as advertised, and ensuring that it does not fall foul of anti-spam laws.
Types of solo ads and the estimated costs involved.
Solo ads can be purchased from many online sources. Their prices can vary depending on site pricing, the size of the list of recipients, the nature of the nature of the audience, and at times, depending on whether the solo will be delivered to the recipients’ “contact” addresses or their “list” addresses. A list address is a secondary email address set up by recipients to receive the bulk of their marketing mail, and will naturally receive a lesser open rate than a solo ad sent to contact email addresses. Prices of solo ads are significantly lower for marketers who sign up for a program, agreeing to, in turn, receive marketing emails from other members.
Please note that most online marketing resources are priced in US Dollars and that is the currency that we will use to estimate costs in this article. These costs are an estimation and not a guarantee and are based on prices currently available in the year 2012.
Text Ad Exchange Solo Ads – By far the most cost effective method of permission based email marketing, members are required to join the site and agree to receive solo ads in return for the priviledge of sending their own. Solo ads can be purchased on site, or traded for with points earned. When a member clicks on the url link found in a solo ad, they are required to stay on that page for a certain amount of time, usually around 10 or 15 seconds. For doing this, they earn points that go towards their own trade for a solo ad (or other advertising if they prefer). Point allocations vary greatly depending on the Text Ad Exchange.
Solo ad prices vary from $1 to $10.
Viral Mailers – Similar to Text Ad Exchanges in the way that marketers are required to be members of the site that they wish to purchase a solo ad from. What differs here, is that members are also allowed to make use of a credit mailer, one, two or three times per week depending on their level of membership. Members earn credits for clicking through the url links in these credit mails, as well as through the links in solo ads, but solo ads hold a much higher credit value per click through, and therefor receive a significantly higher open rate than credit emails. Not all viral mailers sell solo ads though, so one should check this before signing up.
Solo ad prices vary from $10 to $30.
Network Solo Ads – These are also known as super Solos, Jumbo Solos, Affiliate Network Solos, Mega Solos, or any other name that the service chooses to call them. What happens here, is that any number of sites, usually Text Ad Exchanges and Safelist Mailers, make their email lists (memberships) available for mass rent. One such solo ad will potentially reach thousands of email inboxes, without the purchaser having to be a member of all the sites listed. The effectiveness of such a solo ad depends greatly on the sites involved. If the sites all belong to one owner, or a small group of owners, it is almost a certainty that the solo ad will not be delivered to the number of people as advertised, since through cross promotion, there will be a lot of recipients that will be members of more than, or even all of the sites listed. Your solo ad statistics may show that 500 people clicked through it, when in actually fact the amount of unique visitors to your site is significantly less. One is advised to carefully consider whether investing in such a solo ad is worth while, especially if the cost is high.
Prices vary from $5 to $30
Traffic Exchange Solo Ads – A traffic exchange is a marketing service where members view an unlimited amount of website pages in return for credits that will put their own website page into rotation for viewing by fellow members. Put simply, people exchange page views, both to increase traffic to their website, and in the hopes of converting some of those views to sales or subscriptions. Occassionally one will find a traffic exchange that sells solo ads, and on a rare occassion, one that allows members to trade credits earned for same.
Solo Ad prices vary from $3 to $6
Ezine Solo Ads – These can be quite expensive, though highly effective if one is targeting a niche market. It is best to contact a few ezine sites that have a membership that should be interested in your offer for pricing details, as these will vary from one to another, as will procedures and availability.
To Conclude:
Factors that will effect the results of your solo ads are many. For a start, just the subject line that you use, can greatly increase or reduce the amount of recipients that actually open it. The content could be of a nature that attracts the attention of spam filters, and even the marketing service that you purchase your solo ad from could have a list of mostly “inactive” recipients. You should beware of making expensive solo ad purchases until you has some experience of what works well.
Most services provide tracking for solo ads. This will tell you how many times your site was viewed through the credit link within the solo ad. It is not true that large groups provide better click through rates. It is the service that has respected its members and maintained good “list hygiene”, that will produce the best results. Sometimes smaller groups produce exceptional results.
Svend Erik Laustsen and Clare Bowen
June 28, 2016 / como / 0 Comments
B2B marketing (business to business marketing) could be referred to as one company supplying goods or services to another business, instead of selling to the consumer. Now days, B2B e-mail marketing is certainly an economical strategy.
Several techniques & strategies are used for this kind of marketing compared to business to consumer marketing (B2C Marketing).
Fundamentally, the focus of B2C marketing is on impulse buying.
Teasing buyer feelings with smart copywriting material, great images, targeting human vanity, giveaways, etc, we have all noticed the adverts – “How can you possibly live one more day without this totally fabulous gadget?”
Marketing and advertising expensive services and goods requires a different technique compared to marketing merchandise, and business to business marketing is much more complicated.
B2B Marketing Should Always Focus On Resolving Issues.
You should know what makes your clients tick, what keeps them awake at night, just what product or service will they need to make their company a lot more lucrative, obtain higher sales and profits, keep costs down, run with less problems, require less employees, etc.
Business to business Marketing is Regular Courting.
B2B marketing is a long lasting strategy. the sales cycle is extended, sometimes many months or even years.
B2B marketing isn’t really “emotionless.”
While B2B prospects are generally not moved by general B2C motivators, for example reaction or position, various individual psychological motivators apply.
For instance, the fear of making a bad choice, the degree of belief in the predicted Return on investment, the level of faith established in prospective customers – all these are extremely real emotional motivators in the business environment.
Business to Business Marketing is Targeted Towards Multiple Purchasing Affects.
Typically, the marketing methods are endemic and reach out to as many target customers as is possible. A major campaign can be high priced & truly has to be included in your company financial strategy.
Business to business marketing can be geared towards any portion of supply chain operations, which is the progression of a product or service from the point of origin to the point of consumption.
This usually involves the movement of individual components from the manufacturer or supplier through a cycle that creates an end product.
For instance, it can focus on promoting –
. The raw substances for developing a component
. The specific components for a product
. Production apparatus for the product
. Point of sale content
It is critical for B2B marketing to focus on complimenting goods & services to the needs of the target audience. The product or service being marketed needs to solve the problems of the target audience. Otherwise why would they buy it?
Pricing and the overall worth of an item or service are also important parts.
There are many effective business to business marketing strategies. Advertising, public relations, trade events and direct mail are some of the more common choices.
And… There’s The Online World.
Internet based marketing is simply too big to disregard and has had an enormous effect in forming the path of your marketing. With the development of business Internet sites, company owners gain access to a significantly greater market than in pre-Internet years.
Goods and services might be advertised utilizing online catalogs, allowing the business customer to determine what a particular company can provide in the way of goods and services. Many B2B Internet sites offer online purchasing, which usually increases consumer efficiencies and reduces the cost of procurement by automating the procedure.
It is crucial that your B2B marketing illustrates the fact, at every opportunity, that your business is greater than your competitors. The increased value and benefit of your product or service must remain evident.
Smart businesses search for flexibility, dependable customer service, flexibility, and originality in choosing a merchant, which means that your B2B marketing and advertising must convey each one of these signals, continually.
June 27, 2016 / como / 0 Comments
If you’re looking to monetize your website by displaying targeted advertising, you have numerous ad server platforms to choose from. Google AdSense has become one of the leading ad servers in the online advertising industry by offering numerous advantages for website publishers. With Google AdSense, you can:
* Generate revenue from your website traffic
* Get ads that target your site users interests
* Customize the look and positioning of your ads to integrate well with your website
* Get the highest bid for your ad space
* Filter unwanted ads
* Choose which ad formats you want to display
* Track your success with easy online reports
* Get paid through numerous payment options
* Spend nothing on selling your ad space.
With Google AdSense, you can tap into Googles vast advertising network to get targeted ads placed on your website. Advertisers who opt in to the Google display network either pay when their ads are shown or, more commonly, when their ads are clicked. Google collects the revenue generated from advertising impressions and clicks and shares that revenue with website publishers like you. Signing up for Google AdSense and placing ad units on your website is done pretty easily, and you incur no expenses in getting the ads placed on your website.
Google targets ads to your website using three methods: contextual targeting, placement targeting, and interest-based advertising. Contextual targeting matches Google ads to the significant keywords on your website. Placement targeting allows advertisers to choose specific ad units on your website to place their ads. Interest-based advertising places Google ads on your website that match the interests of each user, based upon the other websites theyve already visited.
Google AdSense allows you to customize the look and positioning of Google ads to integrate well with your website. You have the option of changing colors, fonts, text sizes, ad units, and positioning on your page to give your visitors the best user experience.
Google AdSense provides advertisers with the exact placements they seek for their ads, and in turn you obtain premium pricing by giving advertisers what they want. When you create ad placements out of your channels in Google AdSense, advertisers target their ads by topic channels or by position on your webpage or website. The more placement options you offer advertisers, the more competition for your available ad space and the more ad revenue you will generate.
You have the ability to block certain ads from displaying on your website by choosing ad filtering or category filtering in your Google AdSense publisher settings. Ad filtering allows you to block ads containing specific URLs and category filtering allows you to block ads from specific product categories.
You can display any number of Google AdSense ad formats on your website, including text ads, image ads, link units, video ads, and gadget ads. You maximize your website advertising revenue by choosing to run each of the Google AdSense ad formats, although you need to make sure the ad formats you choose integrate well with your website and enhance your user experience.
So in short, Google AdSense offers you a great number of advantages with its convenient and no-cost advertising platform.
June 27, 2016 / como / 0 Comments
Sometimes we can feel a bit caught out with new words especially these days in fashion people just love to combine old words to make new ones. So the first time a friend mentioned jeggings to me I thought perhaps they had drunk a gin and tonic too many, and were trying to say leggings. Being a polite person I didn’t correct my friend, which was just as well considering I was not on top of the latest fashion invented words.
Jeggings are half jeans and half leggings. This doesn’t mean literally half in half but the fabric is stretchy like leggings but the look is typically an indigo jean look. The look has been fondly embraced by the likes of Beyonce, Mischa Barton and Pixie Geldof. People who are not so aware of the fashion writers’ reinvented words are just calling these denim leggings, which is a lot more obvious as to what you could expect from them. But for those of who you want to feel you know the fashion lingo, jeggings are the most trendy description for the jeans leggings combo. In the same way as you may have known about “shants” and “shresses”, which for the less fashionable amongst us are sheer pants and sheer dresses.
Jeggings have a big following, and have been termed by some as the most important fashion revolution of the 21st century. The reason for this as because they are so much more comfortable than normal skin tight jeans, and have the hip and sexy look of jeans without the lack of comfort. Some of the jeggings available to buy have nice finishes around the ankles which strengthen the jean look of the jeggings. Some others maybe look a bit scrunched up around the ends which can look sweet and authentic at the same time.
There are many varieties in finishes and colours but you will want to buy jeggings that look sleek and slinky and flattering. They can be teamed up with a loose fitting party top and summer sandals for a relaxed trendy look. Jeggings also look fabulous with tunic dresses. Some of the fashionable tunic dresses have animal prints, some with simple stylish designs and others with stars or hearts. There are also some gorgeous sleeveless tunic dresses for summer that look super cool with jeggings.
Talking about pairing your jeggings off with an animal tunic top or dress, maybe you need to talk about wearing a “tunimal” with our jeggings? Even some pregnant ladies are opting for jeggings as they are so comfortable and fit naturally with longer flowing garments, so making them suitable for maternity wear also.
When choosing your jeggings, the most flexible and trendy ones are a gorgeous indigo blue. You should look for nice contrast stitching, a good quality stretchy material, with a skinny fit. The waist should be firmly elasticated with high quality for comfort and style. Remember that the vast majority of people need to wear a high of some sort with jeggings to carry off this look in the best way.
June 25, 2016 / como / 0 Comments
Despite the belief of some advertising experts that subliminal messages never work, a lot of companies still have faith between advertising and marketing and subliminal messages. Perhaps they simply want to make the people curious and interested in their products or services. Some of them may not be aware of the hidden messages. Regardless, figuring what these subliminal messages logos are is fun and engaging.
Amazon.com
Who isnt familiar with Amazon.coms logo? The company name is spelled with a smile at the bottom. But theres more to what meets the eye. If you havent noticed it yet, the curved line actually points at Z to denote that Amazon.com offers anything (from a to z).
Toblerone
Toblerone is one of the most saleable chocolate brands in the world. And perhaps one of the reasons is that it came from the country of chocolates, Switzerland. Thus, the Toblerone box also contains the Alps logo. But again, you should look very carefully. Overlapping the mountain is actually a dancing bear! This could be because Bern, where Toblerone is produced, means city of bears.
Zip
Mike Erickson has come up with a very ingenious way of telling their customers without being too obvious about it. The logo subliminal message has something to do with the way the name is spelled. Instead of letter I, you can see a black-and-white zipper that connects z and p.
Starbucks
If you havent been paying attention, the Starbucks logo has been a subject of controversy. Though the main intention of the mermaid logo was to bring out the funkiness and the coolness of the West Coast where the international coffee brand came from, it meant something else to some of the discerning eyes. The mermaid wasnt only topless, but her tailfins are completely open, more like an extremely sexual pose.
Fortunately, Starbucks has decided to correct it by coming up with a more modern woman. Though still half naked, the womans hair has already covered the breasts.
IBM
Can you picture out the logo of IBM? Its simple: company name spelled and colored blue and white. For others, that doesnt mean anything except perhaps the assumption the designer just loved the color.
But if you pay attention to the logo, you will notice 8 blue letters run across the white IBM letters. Why 8? You may ask. It may stand for 8 bits, a common computer term.
FedEx
Heres another company logo whose subliminal message isnt too obvious. Like IBM, the FedEx logo just contains the spelled company name in violet blue and orange combination. But in between the letters e and x is actually a small arrow pointing to the right. Perhaps it denotes how fast they are in delivering goods to their customers.
Eighty-20
Hundreds have not been able to get the subliminal messages behind Eighty-20. For one, there are 14 squarestoo far from 8 and 20. Then theyre colored weirdly of blue and light gray. But computer geeks have discovered something. If youre going to replace the light gray squares with 0 and the blue ones with 1, youll come up with the binary equivalent of 80 and 20.