October 30, 2016 / como / 0 Comments
If random ideas and lateral thinking are your strong points, a career in advertising could be your forte. The field of advertising requires skill, creativity, out of the box thinking and the eagerness to do something different. There are many aspects of a job in advertising and in this write-up; we look to cover a few. There are various sub-streams in advertising and depending on what your qualification or skills are, you can pick one. In todays competitive world, the demand for a career in advertising is growing by the day. Companies across sectors and even individuals require advertising to promote their products, services and themselves.
Advertising is a sub-set of marketing; however, it is different from marketing in some ways. Advertising encompasses communication with the prospective consumers in a way that they become convinced about it and are eager to consume it. This is the basic aspect but what makes advertising so interesting is the way in which this communication is done. An advertising job requires and allows for creative ideas to the maximum. There are no donts. As long as the idea can strike a chord with the consumer, it will be a hit. In fact, most people who have had successful careers in advertising have been associated with unique, creative, one of its kind advertising campaigns. The idea may look weird prima facie but it may work wonders for the brand. Building brand perception is also important in advertising so the standard of advertising can make or mar any brand.
In India, in the recent times, advertising jobs have become quite popular. Young blood with young energy that is oozing with a desire to do something different is thronging the world of advertising today. Not just in India, but there are many career options in advertising globally too. If you think you have the knack to be able to communicate an idea in a way that can convince the consumer, you can safely look at advertising as a career option.
As aforementioned, there are various areas of work in the field of advertising. These are client servicing, creative department, media department, production, television and film, photography, market research, exhibition and event management & promotion and direct marketing. All these departments hold different responsibilities covering all aspects of a career in advertising. A successful professional in advertising would generally have gained some experience in all the departments at some time or the other even if he/she specializes in just one or two. It is important to have an overall exposure and get a correct understanding of the field that you are in.
When you decide to join an advertising job, the first thing that you would have to make your peace with is rejections. For any hit idea that goes on to become a success story, there are many rejected and failed ideas that never even see the light of the day. So, you have to understand that not everything that you think or come up with will be accepted by your seniors. So, dont be disheartened. In the beginning you may have to face many rejections, so just wear thick skin and dont let this thing bog you down from coming up with some other rocking idea.
Also, sometimes random, unexpected and last-minute changes are done on the basis of the requirements of the client or some research. Clients who pay the agencies for designing campaigns have very specific briefs and it is according to those briefs only that one has to work and make iterations in the work. So, it is not uncommon or unusual for small or even big advertising agencies to make multiple changes in their campaigns and ads before the final approval. Everyone has to be open to it.
An advertising job is not a typical 9-5 job. In advertising, there are bound to be late sittings and non-regular work hours. Be prepared for it. There is a lot of hard work that goes behind making an ad that one sees on TV or in a newspaper. So, if you are the type who wants a regular kind of life with enough free time to spend and everything planned beforehand, the world of advertising is not for you.
Advertising looks like a very glamorous world from outside and people have this myth that there is a lot of money in it right from the beginning but that is not true. An advertising job can be low-paying and very taxing in the beginning years. However, you dont have to rely on linear promotions to make it big here. It is purely dependent on your skill and creativity and how you want to take your career forward. An advertising job allows growth and freedom like no other job.
Few useful links:
http://naukri.com/
http://jobsearch.naukri.com/marketing-jobs/index.php
October 30, 2016 / como / 0 Comments
From planning to execution of the media plan, advertisers follow a step by step procedure to
launch a promotion campaign for a brand. Amongst the various promotional strategies, media
planning is considered the most important stratagem by advertisers. You need to launch your
campaign through a best suited media, which will drive sales of your product. Today, mobile
ads & internet ads are quite popular in India. Considered as personalized modes of brand
promotion, advertising through mobile & internet media provides immediate effect on customers.
Through this article, the importance of mobile advertising (in particular) along with the trends
of this mode of advertising are briefly discussed.
SMS or Short Messaging Service through mobile phone devices has resulted in an increased
practice of brand promotion amongst a wide range of advertisers and brand owners. Offering
customised and personalised options of promoting a brand, mobile advertising is quite in
vogue in India. Unlike emails which reach customers through internet media, mobile ads are
considered more reachable and accessible to customers because of the portable feature of mobile
phones. The upsurge of pocket internet is yet another innovation in mobile advertising. However,
SMS ads offer end to end brand promotion solutions immediately and effectively.
Mobile advertisers are expert who are responsible for launching a brand promotion campaign
through mobile media. A mobile advertiser is not necessarily the brand owner; he is the one who
advertises the brand to the target customers (through a mobile device) on behalf of the brand
owner. Mobile advertisers are the latest pundits in contemporary brand advertising. Ensuring
quick and effective result for any brand promotion, mobile advertising opens a new pool of
advertising opportunity for small and large scale advertisers.
Advertising through mobile media is less expensive than advertising through other media such
as television, radio, print etc. BULK SMS is one common practice of SMS campaign. With
facilities such as 1 paisa per sms offers and embedded technique of launching a mobile sms
campaign through internet (by using particular softwares), advertisers find mobile advertising an
easier and hassle-free mode of brand promotion. BULK SMS campaigns are launched through
internet media to gain favour from the public. Through BULK SMS campaign, advertisers send
one sms to different customers simultaneously.
The importance of mobile advertising is likely to increase in the coming years especially
when brand new products will be launched in the market. Moreover, the hectic lifestyles of the
customers also demand the need to reach them through more personalised means amongst which
mobile advertising is one.
http://www.mobileandinternetadvertising.com
October 26, 2016 / como / 0 Comments
Your business would be missing out big time without any advertising on the web. The future of small business advertising and marketing is not the Yellow Pages, but the rapidly growing Internet. Yellow Pages is officially dead. Online spending is already a multi-billion dollar industry and it is getting larger and larger by the day. It is also important to remember that 85% of all Google searches resulting in a purchase, have some kind of Geo-targeted detail in it like a city, zip code, region, etc. This goes to show the potential thats there already and your business can benefit greatly from it.
Your Customers/Clients Are Waiting For You Online
With no presence on the web, your business wont be found where 85% of people are looking for your service or product daily. It doesnt matter what type of business you own, with no promotion from the web, you are dead in the water. Its not as simple as putting up a website and people come flooding through. Its takes a little work, and believe me, the people will come!
Is Your Website Turning Visitors Into Buyers?
Your website was built for a purpose and that is to get visitors to buy. The ugliest websites can still get more clients calling than the most graphically designed ones. Its the concept of “selling” that makes the money and beautiful sites that cant sell, dont make money. That simple.
Small Business Online Advertising Is Geo-targeted Nonstop Traffic
Search for your business online and ask yourself these questions. What is your competition looking like? Are they big names in your industry? If so, you may need to target a different audience or compete with a lower of level competition.
Social Media Advertising And Its Advantages
-Its Free!- The only cost in social media advertising is the time invested in it. It sure beats the hell out of spending hundreds, maybe thousands of dollars on printing on newspapers, magazines, etc. Also, the more you get involved with your audience, the more come back and spread the word like wildfire.
-Social Interaction- Its the main reason that its so effective. The human, one-on-one, connection draws feedback, which gives you an awareness of your business. The relationships developed can act as extension of customer service where you can answer questions that customers have.
Best Florists In NYC
This local directory was purposely built for florists located in NYC, New York. It is much like a Yellow Pages where addresses and phone numbers of businesses can be listed, but unlike it because it is free.
October 25, 2016 / como / 0 Comments
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Ibibo Cityads is all about speedy Commerce. Use ibibo”s powerful search to find what you are looking for and then using So many times you find just the right classified listing.
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October 24, 2016 / como / 0 Comments
Poster printing is as much an art as it is a science as well. Print posters can be considered as art, individual, creative and free, but they are also bound by theories of beauty, aesthetics, proportion and other concepts that are science-like. So it comes as to no surprise that there are a couple of basic formulas on the layout design when it comes to poster printing. Human psychology and perception play a big role in defining these common layouts making them attractive, easy to understand and effective in advertising.
Below are a few of the common layouts that you can consider adhering to when creating your color poster design. Using these layouts should help your design become as attractive and as effective as possible when dealing with a human audience.
The Wanted Poster Some Poster artists may not be aware of it, but most poster designs gravitate to a “wanted poster” layout or a similar variation of it. The “wanted poster” layout basically has the main poster title or header on top, the main design object in the middle and then the other details of the poster at the bottom. If you can imagine an old western style wanted poster, you should have a pretty good idea of what the layout should look like.
This layout is one of the most common and best layouts for poster printing because it is the easiest to notice and it is also the easiest to read. The big header text immediately draws our attention to it (i.e. WANTED!). Then, most of us have the tendency to look downwards, just like you are ascertaining a person. Looking down from the header, we see the main poster image which will attract us further. This causes us to look for supporting text typically by looking downwards more. Once we read the text and other details, the posters work is done. As you can see, all the relevant information is given to the viewer in a step by step process making the color poster easier to understand. This makes the wanted poster layout the ideal layout for most poster printing occasions.
The Streamer Poster A streamer layout for a poster basically involves stacking up all the poster details in one central column. This includes the main header or title, and all the supporting details. Typically the main object is relegated to the background or it is placed at the bottom of the stream. Again this follows the human tendency to look from up to down as we look at something. The difference here is that the layout relies on the text details itself to keep a persons attention.
The Framing poster As the layouts name suggest, the framing poster has a “framed” layout. This can be done by actual frames on some or on all four sides of the poster. However, the frame can also be a person, tree or other object which frames the poster artistically. Framed posters will center peoples attentions on the center of the design. If you have a great centerpiece in your design, then this layout may be a good choice.
The Column/row Poster The column and row poster layout is typically used in informative posters, such as scientific research posters, or awareness posters. Their layout basically involves content that are organized into rows or columns. This caters to our tendency to read text in books or newspapers. Basically we read these types of printed material either left to right by rows or top to bottom by columns. If you are creating an informative poster, this layout is the most efficient to display your data so that people can read them well.
As you can see, with just the top 4 common layouts for posters, you can already manage to create a lot of types and designs. Of course these are just major guidelines in a layout, and you can make a few changes to them to make your poster more unique, or you can completely throw them out the window and make a layout from scratch. However, take note of how these layouts are effective because they take into account how humans view and read posters. So learn what you can, and design the best layout for your full color poster printing.