September 18, 2016 / como / 0 Comments
Search engine advertising is a simple marketing method where a few words/sentences are used to promote a product/service. The advertiser will be permitted to display 2-3 lines of text in addition to the URL in the advertisement. E.g. the first line (20-25 characters) normally displays the title of the ad followed by 2-3 lines (30-35 characters per line) describing the product. It is also known as pay per click (PPC) advertising.
Note: This type of publicity generally results in less volume of sales because there is a restriction on the words being used to promote the product. Therefore, one needs to be very careful with content creation while using this form of advertising.
Web banners enable advertisers to use rich media content like logo, animation, and corporate colors while endorsing their product. The concept is similar to offline advertising except for the fact that creative content makes it more lively and fascinating.
2.PPC (Pay Per Click) in Search Engine Advertising is similar to CPC (Cost Per Click) in Web Banner Advertising where promoters get billed for the service only when a visitor clicks on the ad. Nonetheless, research has shown that internet banner advertising is a cheaper alternative for promoting products and services because CPC campaigns fare better compared to PPC marketing promotions.
3.Unlike text ads, web banners come in a wide range (eight) of shapes and sizes. Usually there are no constraints on the number of characters or words used in the advertisement. The most common banner sizes used in advertising campaigns have been included below for your reference.
Banners (46860 pixels)
Rectangles (300250 pixels)
Skyscrapers (120600 pixels)
Leaderboards (72890 pixels)
Conclusion:
Internet banner advertising provides a more flexible solution in terms of measuring brand awareness and providing a better return on investment.
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July 5, 2016 / como / 0 Comments
Whats all the buzz about RSS feeds? To some webmasters its their knight in shining armor when it comes to adding relevant content to their web site. If your are considering adding a RSS feed to your site, get some background information first so you will know what to expect.
Lets start off by explaining exactly what a RSS feed is.
If youve been hanging around the internet lately, then youve seen these 3 letters in many of the websites youve visited. It has become all the rave and its popularity is on a steady uphill climb. I predict that the day will come when 95% of all websites will incorporate a RSS feed of some sort into their site.
RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.
What are the benefits of RSS?
RSS gives benefits to both readers and web publishers alike with its ease and simplicity of use.
1. It gives you the latest updates. Whether its about the weather, music, software upgrades, or local news. You can obtain a feed on an unlimited number of subjects and as its popularity continue to increase, so will the many different subjects you will be able to retrieve from a feed.
2. If youre looking for a quick method of surfing the web, RSS feeds can meet that demand. Because it pulls information from outside sources and compile that data into a single feed, it saves on surfing time. Some feeds provides a summary of related articles, this saves the users time by helping him/her decide on which items to prioritize when reading or browsing the net.
3. It gives freedom of choice to the user. Users are given a free-hand on which websites to include in their RSS aggregators which they have the freedom to change at any time. This puts pressure on the RSS feed provider to maintain an up-to-date data base of current and relevant articles.
4. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS feed aggregators, RSS does not use your email address to send the updates. Everything is done from their servers. This makes it virtually hassle free.
5. RSS feeds are completely spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.
6. Unsubscribing is also hassle-free. When you no longer want to post an RSS feed from a provider on your website, all you have to do is delete the html code or the RSS feeds URL from your site.
7. It can be used as an advertising or marketing tool. Users who subscribe receive the latest news on products and services from your site without it being viewed as spam mail by the receiver. This is an advantage to both the web user and the website owner since advertising becomes targeted to people who are actually interested in your products. As for the web user, he/she receives current, up-to-date articles about topics that interest them.
What are the drawbacks of RSS Feeds?
The biggest drawback to the use of RSS feeds is the fact that its a relatively new technology and it has been known to have some user-preference concerns such as:
1. Some users prefer receiving email updates over an RSS feed.
2. Graphics and photos do not appear in all RSS feeds.
3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.
5. RSS feeds create higher traffic and demands on the website owners server.
6. Since it is a new technology, many website hosting companies do not currently support RSS feeds.
O.K. Im Interested: How do I start using RSS feeds on my website?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on the latest RSS feeds from the worldwide web.
An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly.
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.
After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.
As RSS feeds increase in popularity, no doubt the number of websites that employ this method of Internet web site marketing will increase along with it. If you are looking for a quick and efficient way to provide relevant content to your web site, then consider incorporating a RSS feed.
Dont give up! If at first you dont succeed, TRY, TRY, AGAIN! There is a lot to learn when trying to figure out what works best for your online business. Give yourself a break and dont set unrealistic goals. Dont be afraid to learn from others and keep at it until you get it just how you want it.
So, Good Luck, Make Money and Have Fun Doing It – Shirley Kelly
About the Author:
Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first website. Her motto is “Knowledge is power and power is having a good understanding about what you’re doing.” To learn more about Internet web site marketing, download this great ebook The Newbies Guide To Internet Marketing at www.websitemarketing2.com
December 26, 2015 / como / 0 Comments
On internet today everything is possible like shopping, Booking tickets, and sending money even earning some bucks. The earning can be done by various methods like Advertising, Free lancing, Payment Portals, Accounting services and many more.
Pay per click comes under the category of advertising as many of the websites especially E-commerce market is stressing on traffic direction to their website for increasing their sales and Revenue, hence advertising helps them to do that by means of PPC they can achieve their motive also benefiting the Advertiser by paying some commission percent to them which becomes a win-win situation for the advertiser and the client.
Pay per click basically pays the advertiser an amount of money on every click also they divert traffic to the desired path registered on that click, these clicks are basically in the form of ads on the websites and leads to another website, the ads are in form of Banners and different buttons present on another website, the pay per click is attained by Google or different famous companies like Yahoo ads and others. Advantages of this type of advertising are that it gives the advertiser benefit as well as the client which makes this strategy successful.
Pay per click has another same functionality module provided by e-commerce for blog writers and different websites which is known as AFFILIATE. Affiliate is nothing but a e-commerce provides its price listing to another website for displaying on their space and if a person is redirecting from there to the target affiliate page the person hosting the affiliate link will get the commission and get paid if the person buys/ Trades from the targeted website.
Many companies like Ebay , Amazon and other famous e-commerce has started the affiliate program and exercising this successfully. The affiliate comes in many forms like banners like ads, Buttons and other links, When a person clicking on any of these is redirect to the path of the affiliate site and an unique ID is binded in the URL which helps the affiliate website decide that the purchase has done form which path by tracing the unique ID from the URL they pay the respective affiliated website, The payment is in the form of E-vouchers which helps one to buy online without paying and other form of payment is the normal net banking and E-wire transfer , the money is transferred to the account which has affiliated.
November 30, 2015 / como / 0 Comments
Guild recruiters cannot be shy. Post in recruiting forums, erect a guild Web site, use in game recruiting tools, such as those in EQ2, these activities all promote your guild and you probably should avail yourself of them. However the fastest, cheapest, easiest most effective way to get new members for your guild is to simply ask in a general chat channel.
Before You Hit the Chat Channels You Need to Know…
…what benefit people will receive by joining your guild and at what cost? Do you provide help with grouping? Do you help people level? Are you a PvP guild? If so what kind of PvP guild? If you provide groups for members is joining guild groups required? If you help people level, is helping other members required? If you are an MMORPG PvP guild, does this mean you don’t do content or that you do organized battlegrounds?
Once you know the major benefit of joining your guild, create your message around that. Know the cost however, because you’ll need new members to understand that if you want to retain themmore about that in my next article for PlayerVox.
To construct your message take the big focus on your major benefit and combine it with one of two possible actions you want the interested party to take:
1. PST for membership info. Contact you immediately in (PST for Please Send Tell is fairly universal).
Be prepared to answer questions and potentially talk to multiple people at the same time. I like to either use a text file to cut and paste common answers, or setup macros when available.
2. URL. Save yourself a lot of typing by sending people to a special recruiting page setup in advance. Lazy people won’t take the time to go look however, so if you are zerg recruiting, don’t use this method. Using a Web page is ideal if there is a lot of information for potential members to consider.
* Present your guild as active and up-to-date. Do NOT send potentials to your inactive guild forums or glommed together site for info. Instead create a special page just for potential new recruits.
* Get the easiest URL possible. Example: “s1.guildcafe.com” is the domain name I use for the Section One guild.
* Always use the http:// so that people understand it is a web site you want them to look at.
Recruiting Message Samples
Helper PvE guild:
Learn the ropes and level fast with XYZ guild. PST for membership info.
Guild with funny people:
Laugh your way to level 50 with XYZ guild. Casual players welcome. PST for membership info.
Guild with serious PvErs:
XYZ guild seeks pro-PvE members. Do dungeons right with us. Ventrilo required. PST for membership info.
End game looters:
The PvE veterans of XYZ raid guild LFM for teamwork and achieving long term goals. http://www.blahblah.com
Adult social guild:
Like to play and chat? Join the lively world of XYZ guild on Ventrilo. http://www.blahblah.com Not kid friendly.
Crafting guild:
Attention crafters: Join with other crafters in XYZ guild to build an economic powerhouse and rule the server. PST for more info.
Player-killing guild:
Join for the Rep. Stay for the people who’d rather fight than switch. RPK all the way. PST for membership info.
Advertise, but don’t spam
Some old fashioned net-etiquette should be employed while advertising in chat channels:
* Use appropriate channels. Find out what channels are acceptable for guild recruiting. It’s different in every game. For instance, in Guild Wars, one uses the all channel. In some MMORPGs the regional chat channels are acceptable. Some games have special recruiting channels.
* Keep it short and sweet. Don’t attempt to explain every membership detail in your message. Things scroll away fast and people don’t have time to deal with long textheck, they don’t even read quest descriptions most of the time! More on this later.
* Don’t spam. The reason you repeat your message is to give busy people another chance to read it as well present yourself to new people who haven’t seen it. It is not to bore and aggravate people with your endless droning of e-garbage.
o How often you repeat your message is game dependent. In games like WoW, EQ2 and Vanguard, the number of new people coming into and going out of a channel is small, so repeat sparingly. Observe how frequently others repeat and repeat less than they do. If you get complaints, reduce your frequency even more. Being perceived as spam will get you on people’s ignore-list.
o In Guild Wars where people hop in and out of districts constantly, your best bet is to move around from place to place, repeat your message once per district then move on, repeating your cycle every five minutes or so.
* Change it up. Vary your message from time to time, test new messages, be clever, entertain. Boring messages equates to a boring guild.
Advertise eloquently…
…or at least avoid looking stupid:
* DON’T USE ALL CAPS.
* Do not load up your message with **l337** symbols and other #$%^& crap. Your potential recruits don’t have time or desire to decipher, so just use plain English.
* Stay away from over-used terms so ubiquitous that they are now meaningless. Ever seen anyone advertising for unfriendly, immature and inactive members? Almost all guilds are friendly, mature and active, so don’t use up precious space talking about it.
* Use goood speeling. You may not care about every day chat spelling and grammar, but nothing makes you look more like a stupid n00b than spamming the same error over and over. Check it first then store it in a macro or text file.
People want to join guilds that are active. They like to be able to login and find things are happening. One of the best things to do recruiting-wise is put together PUGs, then pitch guild membership to the better players.
You can take this idea a step further by organizing server events and advertising them in spam. Depending on how much creativity the game supports you can do a lot. Character weddings, PvP king of the hill events, PvP tournaments, PvE and PvP raids, crafting fairs, scavenger hunts, races and costume contests are all popular.
Worst Guild Recruiting Spam Ever
XYZ GUILD RECUTING friendly active players. All levels, races, classses and ages. Mature PvE and PvP. Have hall and cape. –
This is a pretty typical zerg guild spamhard to read, packed full of errors and easy to ignore. It attempts to attract people by sounding friendly, but undermines itself by trying to be all things to all peoplewhich equates to nothing for nobody. If you want to offer zillions of players a temporary spot in your revolving door clan, use this ad. (The have hall and cape is a Guild Wars thing. Since every guild has those, it amazes me that people even mention it. If they advertised a guild hall with all perks or silver cape that would be different.)
XYZ guild looking for members. 50 gold paid on joining.
Why not just say, attention leeches, come get 50gp then leave me for another guild If you are this desperate for members, consider calling it quits and joining an established guild.
UberAwesome guild looking for members. Raiding right now, come get your endgame loot!
This ad isn’t much better than the previous one. It’s just another opportunity for people to leech off your generosity. Inviting people to join your raids is a good way to impress people, but it’s best to keep those opportunities and your recruiting separate.
Conclusion
Don’t be shy! Speak up and use chat to let people know that you’re out there. Be wise with your messages, don’t abuse it, and you’ll be rewarded with plenty of interest.
September 23, 2015 / como / 0 Comments
Infomercial programming is direct response television, which means that during the commercial information is provided for the consumer to make direct contact with the seller. This usually occurs with the posting of a 1-800 number and now more frequently a URL for the product’s web address, too. The combination of advertising and direct marketing makes infomercials the perfect combination for reaching thousands of target customers at one time. A benefit that makes infomercials popular with marketers is that it is considerably more affordable than regular airtime simply because it is for infomercials. It has been estimated that approximately 1/3 of the US population watches infomercials so this is a large target market that can be reached quickly, easily, and affordably. The reach is far and the price is very affordable.
Most everyone knows what direct response television is and they frequently refer to it as an infomercial. Another interesting fact about infomercial advertisements is that they are targeted towards people who can afford them. Generally, when someone is watching an infomercial they are in the target group for that particular product, which means they can most likely afford to buy it. Research is used to determine when different people are watching television and how to market to their target market. That’s how it is determined whether an infomercial will air early in the morning, mid morning, mid afternoon, or even in primetime.
People in their mid 40s have the most buying power and that is the average age of the infomercial viewer. Because of this marketers often target this age group through their infomercials more than other age groups.
In the early days of infomercials women were the main buyers. This has begun to change somewhat over the years, however, and today quite a few men buy items through infomercials, too. The infomercial industry anticipates this will change even more in the future and an equal amount of men and women will both purchase items through direct response marketing.
Many people enjoy buying items through direct response television and infomercials simply because they know what they are buying, how it works, and have made the decision on their own to purchase. Since there is no salesman breathing down their neck trying to convince them to buy a product consumers will be more pleased with their purchase and overall experience.