September 15, 2016 / como / 0 Comments
Many people wonder why SEO (Search Engine Optimization) matters, especially in small business where resources are limited. While it may be true that some people overrate SEO to the point of magic (make millions in a year, etc.), its hard to argue that SEO is one of the best ways to advertise in the modern Internet age.
Usually, the ones who criticize SEO advertising or have disappointing experiences with an SEO company dont entirely understand how the process works. SEO is a form of advertising, and a form of targeted advertising, in that you only sell to the people who look up your chosen keywords. Who in their right minds would say that advertising is overrated or that targeted advertising is a passing fad?
Technology comes and goes but advertising and marketing are as old as human history. The facts show that SEO advertising is one of the best ways to attract attention online, and no one denies that everyone is on the Internet in 2011, whether they are shopping, surfing, or wasting time playing farm simulator games.
The truth is that SEO doesnt single-handedly make or break a businessyou do. With your efforts, you can strategise and bring your company to new heights or let it stall out by taking a misguided turn. However, SEO must always be a part of your campaign, because search engines are a major part of Internet life.
There are only four major ways to attract attention online: SEO (that is, the articles and texts that make websites), PPC (pay-per-click advertising), banner advertising and news articles/press releases. SEO is not only the most affordable way to advertise, its also the best way to target advertise. Instead of selling your business to random surfers or Googlers, you are selling your services to people who are already interested in your productpeople who have taken the time to type out what they want to buy.
Did you know that an estimated 60% of the market do not invest in SEO? Furthermore, upwards of an estimated 20% dont even know what the term means. This means that once you start a complete SEO 9 campaign, you can expect to reach more of the market than over half of your competitors are reaching.
The fact that SEO is affordable and targeted makes it exceptionally important for small businesses, who cant afford to put off advertising or run an expensive ad to random Internet surfers. Your investment in Search Engine Optimization will help your small business grow!
November 16, 2015 / como / 0 Comments
If you wish to make complicated concepts easy for you then the best trick is to start with analogies. You should compare that complicated subject matter with other similar subjects that you may have experienced or have fair understanding about. SEO or Search Engine Optimization is known to be a complicated concept even for internet marketers but the most problematic for newbie. If you search for the term “SEO is like” then you can find some interesting articles that will demonstrate some strange thoughts. Here, in this article; all such thoughts have been summarized for you.
Do you know that according to some, SEO is like Poker but how? Well, according to some great authors; SEO has some similar qualities just like poker. Well just start with a simple comparison; poker is a game of cards where you need some winning skills and luck factor to compete against your competitors. Same applies in case of SEO as you need to know certain techniques but besides your skill; luck factor has a great influence on your winning chances.
If you are unable to understand the luck factor in case of SEO, then just realize the introduction of new updates by a Search Engine that may bring you some pleasant results or these may ruin all of your efforts. So, it means that the foundations for both SEO and Poker are same. If you wish to compare the history of poker and SEO then you will even find some common characteristics. History demonstrates that poker was not a respectable game in past. People were not actually aware of poker and it was considered as the illegitimate game.
Same factors apply for SEO as it was considered as a low grade practice. A few people really know the reality about SEO but others only treat it as the profession of manipulators and hackers. But if you start comparing the modern age of SEO and Poker then you will surely conclude that SEO is like poker. The modern age poker represents status, respectable business and legitimate money.
Even modern age SEO is seen as a respectable profession and people highly regard SEO professionals. These professionals are making good money out of this industry by understanding the changing environment. The modern age SEO is the game of complexity as like poker. A professional search engine optimizer needs to be jack of all trades and master of few.
Have you ever observed or played poker in real betting environment? A poker player always looks for a right hand to takeover his/her competitor. Sometimes, he/she will wipe off his/her table and enjoy the win straightforwardly. But in some cases, he/she may slow down to earn high profit.
Same tactics are used by a search engine optimizer as he/she always look for a blend of perfect factors to wipe off competing websites. These factors can range from keywords to content to links. Sometimes, an optimizer will have to compete in an easy environment but in some cases he/she may need to struggle hard. In short, you can list many such factors that are similar in both poker and SEO. You can rightly say that SEO is Like poker.