June | 2016 | Advertising Information

Pitchplay Launches New Pay Per Click Technology!

June 4, 2016 / como / 0 Comments

PressRelease) “With rising or frequently changing search engine advertising costs, it has become essential to monitor your pay per click campaigns and cost per clicks purchased. Without this valuable information you could just be throwing your marketing dollars out the window! Says Robert Russo / CEO of PitchPlay.”

Tampa,FL – http://www.pitchplay.com announces the launch of its ENTERPRISE class website landing page software for online marketing and advertising campaigns.

Pitchplay is a software that combines the best of website design with the POWER of video web commercials and video sales reps to help businesses improve the sales conversions for their online marketing campaigns.

PitchPlay’s advanced system has the ability to track customer acquisition costs (How much it costs to get 1 sale) and alert you when you are losing money from your pay per click campaigns.

PitchPlay users can now focus on how much it costs to get 1 customer vs how much they spend each month on pay per click and sponsored advertising.

With PitchPlay, consumers and designers can create powerful website landing pages that can help businesses dramatically increase potential sales conversions and sales closing ratios.

With PitchPlay! Using the power of our video sales reps you can

Perfect your sales pitch

Improve your sales conversions

And track the results in real time with our POWERFUL ANALYTICS DASHBOARD!

PitchPlay operates like an ecommerce shopping cart and is PCI compliant, a heightened level of internet security to protect your sensitive online data.

PitchPlay also allows direct connection to your payment gateway or merchant account so you can manage transactions, refunds and cancellations all from within PitchPlay.

PitchPlay also offers credit card processing and merchant accounts from within our AMAZING system.

With a simple application you are only a few clicks away from accepting credit cards online. Most completed applications are usually approved with 24-48 hours by an authorized merchant services provider.

Our advanced dashboard management system makes it easy to track your marketing results across several different deployed web pages.

Running multiple PPC (Pay Per Click) campaigns at the same time, PitchPlay takes the pain point of complicated conversion tracking software and a/b testing and simplifies the analytics or results. The purpose is to improve your return on investment by making sure that you are not losing money from bad sales conversion rates vs your marketing spend amount.

With PitchPlay you can use the power of VIDEO to captivate your audience and turn browsers into buyers! With our huge selection of male and female video sales reps we bring the human element to your website and pay per click landing pages! You can choose your actor, write your own script if you want, select what you want them to wear and many other options all from within the PitchPlay system.

“It’s like having a live sales rep on your webpages 24/7 – 365 says Robert Russo / President of PitchPlay.com

About PitchPlay
The primary function of PitchPlay is to help advertisers discover the exact customer acquisition costs or how much it costs the advertiser to get 1 sale vs how much they spend on marketing and advertising each month.

The system offers a dynamic a/b testing platform that helps find the bottom line. Without knowing how much it costs to acquire each business client you could be just throwing money out the window. Sign up today or call for a live demo.

Five Reasons For Your Advertiser To Keep Advertising On Your Site

June 1, 2016 / como / 0 Comments

When you are able to obtain advertisers for your website, you will hope they stay with you for an extended period of time. The security provided by the continuous weekly or monthly payments is reassuring. This is especially true in the volatile online advertising market, where many advertisers will change sites with great ease if simply given a better offer elsewhere. If they do decide to stick with you, it will probably be because of one of the five following reasons:

Performance
Only the advertiser can decide how well their ads are performing on your website. Some will be happy with a certain number of clicks, while others will focus more on the quality of those clicks and the sales that come from them. A good advertiser will know exactly what they want out of their ads, and will stay with your site for as long as their goals are being achieved.

Value
The price you offer your advertisers is not necessarily the most important factor that determines how happy your advertisers are with your service. It is a combination of how much they pay and what they get in return. In other words, the return on their investment. Ideally, they should be getting a fair amount of ad impressions, leads, signups, and/or sales, for a reasonable amount of investment. Again, only the advertiser can gauge what is and is not acceptable in terms of ROI.

Quality
Clearly, advertisers love it when visitors intentionally click on their ad and visit their site, but generally, that is not all that matters. What the visitor does after they click on the ad is just as or even more important. Visitors that mention the advertiser’s site and products on social media networks are very valuable. Of course, any sales generated from the visitors or newsletter signups are also of great value. These are all signs of quality visitors which are what the advertiser really benefits from. The more people of this kind that come from your site, the more likely it is that the advertiser will stick with you.

Tech Support
Advertisers will often want to quickly change out or tweak the ads that appear on your website. They may also notice that there is a problem with their ad that needs to be rectified. If you can promptly address those technical issues and make all the changes that they need, the advertiser will be a lot more likely to put their trust in your abilities to take care of their advertising needs. This emphasizes the need for a good ad server that allows you and your advertisers to handle your ad operations with a few simple clicks.

Customer Service
The same rule applies when it comes to all other details of your advertising program, such as billing and the ability to answer questions or concerns. It is essential that you respond to any such questions as quickly and as professionally as possible. The longer an advertiser goes without having their issues and questions addressed, the more likely they are to become disgruntled and take their business elsewhere. There are plenty of other options to choose from, so make sure you meet and listen to your customers’ needs.