April 4, 2016 / como / 0 Comments
Advertising as a career field is very popular in India and even across the globe. It is one field that encompasses skill, creativity, recognition, money, rewards in ways not many career fields can boast of. Also, it is not a restrictive field in a way that students from across streams can aspire to enter into the world of advertising. There are various advertising courses that one can opt for after graduation or post graduation and get into this field. Combined with the right education and training, it is the soft skills of a person that ensure success in this career.
If you are also looking to take up an advertising course to get into this field, it will be good to get a realistic picture of what the career is all about, what the different fields are that one can pursue and what is it that one should expect after joining this field. It does look quite glamorous from the outside but those who work in it will vouch for the fact that the kind of hard work and perspiration that goes behind it is quite something. It comes with its share of fun and fulfillment that one may not be able to find in other career fields but all of it is earned the hard way. So, if you are also searching for the right courses in advertising to make a career in this field, this write-up will give you an overview of what advertising is all about.
Advertising is basically a service industry that facilitates the communication of ideas and information to promote products, services or even individuals to consumers. Since, the world and market demands are changing very fast, it is expected of the advertising world to keep coming up with the most creative and innovative ideas to promote a product. So, the value of and idea and then of course its execution is very important in the world of advertising. That way, it is very people oriented. Once the idea hits a chord with the consumers, it helps build a relationship between the consumer and the producer. What will work is a tricky thing to figure out. Depending on the product that is being promoted and the target audience, the advertising campaigns have to differ in flavour and content. Sometimes, very simple ideas work wonders and at times, grand ideas fail to enthuse the audience.
There are various big and small advertising agencies that take up assignments from clients and produce campaigns that suit their specifications. The campaigns are meant at promoting sales, to create a positive image of the product being promoted and also to educate the public about anything that needs to be communicated. Within advertising, there are various fields that one can work for. For instance, there is client servicing, creative department, media department, production, television and film, photography, market research, exhibition and event management. As per the skills, one can take up the field that one wants to work in. Those who are very creative obviously become a part of the creative department.
Usually, advertising courses are offered at postgraduate level. There are degree, diploma and certificate courses in advertising that one can opt for at government or private colleges. To pursue an advertising course, generally the eligibility is that one should be a graduate in any discipline with minimum 50 per cent marks. There would be an entrance exam or interview before the admission is granted. Some private institutes bypass this step and give admission basis the number of seats available.
In the curriculum of the course in advertising, a collective training of all aspects of advertising is given. There would be an overview of communications to understand the basics of communicating well an defectively. Then there is an introduction to research methods, combined with an understanding of marketing issues. Since advertising is primarily a wing of marketing only, it is essential to get a hold on what marketing is all about. Apart from this, the course would include financial and creative aspects of advertising; public relations; media planning and the required technical training in graphics and production. Since, graphics play an important role in producing advertising campaigns, it is essential to know the basic know-how of advertising.
One could either opt for a specialized course in advertising or a general course in mass communication, where advertising is taken up as a subject along with public relations and journalism. Since there are many career opportunities in this field, there is a lot of demand of this course too. One could work with advertising agencies, market research agencies and companies, advertising sections of radio, television and newspapers or join the marketing and advertising department of private and public sector companies. This way, advertising offers quite a promising career if one is willing to put in the required effort with loads of creativity.
Few useful links:
http://www.shiksha.com/
http://media.shiksha.com/getCategoryPage/colleges/media/All/All/Advertising
March 28, 2016 / como / 0 Comments
There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.
For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.
Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.
Trends of Airport advertising
Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.
Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.
Trends of out of home advertising (OOH advertising)
Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.
Reference website: www.tdiindia.com
March 16, 2016 / como / 0 Comments
Outdoor advertising in India is in vogue. It is the most raging practice these days, thanks to the vote-garnering strategy and horse race between various political biggies like Narendra Modi, Rahul Gandhi for the upcoming elections. Such a rage means a brisk business for advertising agencies in India. The hoardings at various outdoor locations to catch the eyes of public have been rented out for the election season and have helped the ad agencies to mint money out of politicians pockets.
The ad agencies in India are large in number and these are indulged in launching advertising campaigns through vast available outdoor media. As found by various researches Outdoor Advertising in Delhi or in Mumbai contribute a major share to overall revenue of the respective cities. From a small remote area to a big metropolitan city, ads through outdoor media are a usual sight and indeed one of the most effective tools for advertising.
Adding to the charm of outdoor advertising is the digital twist which enables the ad agencies to change, modify the timings of various ads to be depicted at the hoarding screen. This has led to an evolution in the advertising industry where there is limitless scope of innovation along with challenges of being creative as well as cost effective and of stealing attention of their customers in this ever rushing world of busy professionals.
Advertising agencies in Delhi have mechanized various innovative ways to promote various national and international brands. These media formats include outdoor advertising on billboards (digital as well as traditional), lamp posts, wall graffiti, transit ads, hoardings, kiosks (conventional and electronic),etc. As already mentioned the introduction of digitization has helped in hassle free campaigning and promotions of various brands. This has helped Delhi for being the favorite market to launch new campaigns.
Coming on to the ad agencies in Mumbai, these are a step ahead in promoting brands by taking advantage of the well knit public transportation system and using the basic media like buses, trains and bus shelters for launching various campaigns. All in all there have been similar advances in this region advertising technologies due to the advent of technology in this field, which have been well en-cashed by these agencies.
This can be very obviously seen that the brisk business being offered by the existing circumstances is here to stay but the evolving nature of todays customer will prove to be the point of differences and competition for various ad agencies, especially the ones in metro cities. Even the remotely situated consumers are undergoing a rapid development process which will help both the consumers and the agencies dynamic tasks of discovering new methodologies to enhance their productivity and efficiency simultaneously by maintaining and increasing their customer base.
March 8, 2016 / como / 0 Comments
The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com
January 16, 2016 / como / 0 Comments
Digital Advertising i.e. launching promotion campaigns through digital (online) media through a digital advertising agency has become one of the latest trends of advertising in India. From big cities to small towns, digital advertising practices are mushrooming amongst the various brand owners. Many brand owners and business organizations have created on online presence so that clients or prospective customers can access the business details through web-world. Creating a global presence of a brand is also possible through digital media as anyone who accesses internet can visit the website of the brand and go through the details. Following are some considerations why digital advertising media is poised to grow further in the near future-
More advertising solutions will be required for upcoming brands
Brands that are upcoming or going to be launched in the market require advertising solutions. The role of a digital advertising agency will increase especially when brand owners will look for a particular medium of brand communication that will create a strong presence of his product in the market. Digital media is the best platform for a brand to get familiarized amongst its target groups. Banner ad campaigns, email campaigns, viral marketing, EDMs etc. are some forms of digital advertising implemented by a digital agency.
Exceptionality while accessing any brand message
Customers have an exclusive option when they access any brand message through digital media. A banner ad that runs on a particular website gets directed to the homepage of the advertised brand. Besides the advertising message, customers can go through the complete details of the brand. One can spend as much time as he can- going through the details of the brand. The manner of accessing brand information is also discreet. One switches on his computer device, visits a website and finds the brand message then and there. Most of the online ads also provide striking deals and benefits which customers can easily avail of. Hassle-free and appropriate for every brand owner, digital advertising is ruling the roost amongst the various modes of promotion.
What is further advantageous about mobile & internet advertising is that advertisers can trace and track their campaign results. They can also start or stop their campaigns anytime they want to. Every penny invested for the promotion campaign is well spent as the message is targeted in nature. Evaluating all the benefits of these two advertising mediums, launching your brand promotion campaigns through internet and mobile media will yield fruitful results.