The Fun Of Selling Big Ticket Items!
You can make some money selling ebooks that earn you $30 per sale. Many people do. But if you want to make any REAL money, if you want to retire young, thats better done by selling big ticket items – things that earn you from $500 – $2,000 per sale.
Now, I know what youre thinking. Expensive items are too hard to sell. Its better to sell inexpensive impulse purchase items. But thats not true. You just have to use the correct SYSTEM to sell Big Ticket items. But Ill get into that later. First I want to talk about the one HUGE advantage of selling Big Ticket items.
YOU CAN SPEND MUCH MORE ON ADVERTISING.
Free advertising is fine, but the more money you spend on advertising, the more qualified hits you will receive, and the more sales you will make. And with Big Tickets you can spend more money!
Google AdWords PPC works well to get qualified leads to your site. But it can be a little expensive. Lets say that youve gotten your PPC costs down to about $.75 per click (It used to be five cents a click, but not anymore!), and youre selling something that earns you $30 per sale. If you have an average conversion rate of 2%, which is pretty good, then you must purchase 50 clicks to get one sale. Fifty clicks will cost you $37.50. Thats $7.50 MORE than the profit you earn from the sale. OBVIOUSLY, THAT DOESNT WORK! If you work really diligently to raise your conversion rate to 5%, which is much higher than most people ever achieve, you will need twenty clicks to make one sale. Twenty clicks will cost you $15. Well, that works. Youve made a profit – but not much. Youve lost fully HALF of your profits to advertising expense. You might make a living, but you cant retire soon on that!
Now lets look at selling a Big Ticket item – something that sells for $2,000 and earns you $1,000 per sale. The same 2% conversion rate that we used above will still cost you $37.50 for one sale, but earns you $1,000. Does THAT WORK for you? I think so! Now, lets suppose you have a low conversion rate of only .5%. You would have to buy 200 clicks to make one sale, which costs $150. That still works. Now lets drop your conversion rate down to an abysmal .2%. You now need 500 clicks costing $375 to make ONE SALE and earn $1,000. It STILL works. What if you had to spend $375 to make one sale that earned you only $30? Fugetabodit!
I could keep going with the numerical examples, but I think you get the point. With Big Ticket items, you can spend hundreds of dollars MORE on advertising to get one sale if you have to, and then you STILL earn hundreds of dollars MORE for each sale that you make!
Its the same for ezine solo ads. If you spent $75 on one ezine solo ad and made 3 sales at $30 each, youve made $15 net. But 3 sales at $1,000 each will earn you $2,925 net! Which would you rather do? Let me think.
When Selling Big Ticket items, it makes financial sense to do many more types of more expensive paid advertising that JUST DIDNT MAKE SENSE when selling $30 ebooks! And Paid advertising is what brings in the MOST CONSISTANT LEADS.
HOW DO I SELL A BIG TICKET ITEM?
Expensive items, especially online, are NOT impulse items. People need time to think about making an expensive purchase. In fact, 80% will NOT buy within the first 60 days. So in order to sell an expensive item, you must stay in front of their face for at least 60 days. Heres the basic set-up.
You create a landing page/sales letter that explains your item in depth. Then, on the front end, you sell an inexpensive ($30?) introductory offer, or give away a free report, or anything you can do that will COMPEL them to give you their email address to add to your newsletter. Then you send them an email every several days that is filled with REAL additional CONTENT about whatever your topic is. You are now building a RELATIONSHIP with them, and it wont take long for them to start seeing you as an expert in your field. At that point, upselling them to your back-end $2,000 product (which earns you $1,000) is the next logical step. Many of them WILL buy from you if you take these steps, and have a little patience.
I tried for a long time to make money on the internet, and I usually barely broke even – until I finally understood the importance of selling expensive products. Now, the Big Ticket sales are rolling in, and so is the cash! Understanding this one concept – Sell Big
Ticket Items for Maximum Profit – changed my life forever!
After I learned about this, I sudden realized that I had been the product, if you will, of this very strategy. You see, I wanted to get into real estate investing. I found the site of one of the biggest real estate gurus online. He had five-day real estate seminars that cost $4,000. I REALLY wanted to go to his seminar, but there was NO WAY I could justify spending that kind of money! So instead, I bought his (up-front) $39 home study course.
The course was 6 tapes and a workbook. I devoured that course. I listened to the tapes eight or nine times in a row. Every time I was driving, I was listening to his tapes. I practically had them memorized. They were really excellent, but they only gave me about 80% of what I needed to get started buying houses nothing down.
But I was also on his email list, and I constantly got tips from him about real estate investing, which was priming me to purchase his back-end product – I just didnt realize it at the time. Finally, about six months later, because he had built a RELATIONSHIP with me through his emails, and I NOW SAW HIM AS THE EXPERT in real estate, I purchased my first seminar from him for $4,000. That began it for me. Over the next few years I spent approximately $80,000 on real estate seminars and training courses from him and other gurus! Was it worth the money I spent? Absolutely! The house Im living in now, the seller GAVE to me. In fact, he paid ME $15,000 at closing to take it
off his hands!
But I digress. The point is, this guru used the same tactics Im discussing here to get me to buy a $4,000 seminar that I NEVER would have purchased from his website alone if he hadnt established himself as an expert AND developed a RELATIONSHIP with me through his mailings.
There are thousands of affiliate programs on the internet, but most of them sell $30 items. If you dont have your own products, then you need to find an affiliate program that (1) sells Big Ticket items on the back-end and (2) has a completely automated email follow-up system that makes the back-end sale for you.