May 9, 2016 / como / 0 Comments
Dubai with its ancient commercial and seafaring traditions has long been recognized as the Middle East regions leading trading hub and has emerged as its key re-export centre. The advantages of the Dubai city rank it as the Arabian Gulfs leading multipurpose business centre. The place today stands at forefront of the worlds dynamic and emerging market economies. It is therefore, no wonder that in such a prosperous local economy having trading links with more than 1.6 billion people all across the globe, Dubai is a regional hub for the advertising agencies too. It is said that marketing, product promotion and advertising, all go hand in hand and this perhaps is more obvious in Dubai than elsewhere.
Now, advertising has become a prestigious and serious business in Dubai. With a booming market scenario and consumer spending going up, the advertising agencies too have proportionately seen an exponential growth. The remarkable aspect about this vast industry of advertising agencies in Dubai is that it is an active part of the global business with many agencies having worldwide operations and actively catering to foreign clientele in their own language, customs and cultures.
The advancement in technology has affected the role of advertising agencies everywhere, including Dubai. With a choice of several media and communication devices from newspapers and magazines to television, the various radio channels, the internet, mobile phones everyone is now spoilt with unlimited choice. This has opened an array of avenues for the advertising companies.
Dynamic Action, Dedicated Service
Unlike earlier times, the advertising agencies have now expanded their many functions to different departments, all creations of recent years. Most agencies are now equipped with full-fledged sections such as the creative department, media planning, business development, direct marketing, DTP/ computer section, public relations and customer care and feedback.
What is remarkable is that all reputed and established advertising agencies in Dubai now operate according to the 360-degrees branding. The services of these agencies largely include print advertisements, TV advertisements, radio jingles, creating websites, web banners, direct marketing, e-mail marketing, telemarketing, designing packaging, outdoor promotion, and public relations.
Dubais economy has been kept open and free to attract investors and business. Government control and regulation of private sector activities are very few. Therefore in recent years Dubai has become a major area for a number of growing and profitable business and commercial activities. Accordingly the advertising agencies are much sought after for their expertise in various activities involving exhibitions, conferences and meetings; tourism and hospitality sector; banking, finance and insurance; business and industrial consulting; information and communication technology and, small and medium manufacturing.
Excellence in advertisements
Not only is a good advertisement appealing to the masses, it certainly does connect with its target audience. It is simple, direct and hard hitting. For this it has to be memorable and easy to recall. A good advertisement also provides the core information quickly and makes an impact on the potential buyers mind. And most important of all it calls to viewers to make more enquiries on the product, either through internet search or by approaching the vendor or retailer. The quality of a good ad is thus reflected in its ability to convince, persuade and accept the product or the brand, resulting in its actual purchase. This talent of creating excellent ads is now seen in most reputed advertising agencies in Dubai.
The print ad
A good print ad has certain unique features; one, the image whether actual or photograph, or graphic or illustration should be provocative; second, the headline should be worded strongly and thirdly, it must contain a well written copy, not more than ten to fifteen sentences, well typo-graphed and attractively displayed. Effective print advertisement never bombards the reader with too much information. The companys logo along with the contact addresses should be displayed towards the end of the advertisement.
The outdoor ad
The outdoor billboard ad should have a minimum number of words, five to six at the most and one clearly defined image of the product. A logo of the company or the brand should be displayed prominently in an outdoor advertisement.
Conveying the message within the timeline
In TV advertisement, the speed and quickness to make a lasting impression on the viewers mind is most crucial. For radio jingles and TV commercials the timeline is usually around half-a-minute. In case of print advertisements, the timeframe to make a mark on the reader is much lesser, usually five to ten seconds only. Therefore the power of the advertisement lies in arousing the viewers mind within this short span of time.
The importance of advertising in todays world cannot be underestimated. It is one dynamic way to send across the product or service information to the large number of potential customers. Good advertising always leads to a sale which translates into profit for the exporter or company.
April 15, 2016 / como / 0 Comments
Many are turning to banner advertising as an effective way to get their message to a large group of people in a relatively short time. The banner message is first created. In seven feet tall letters, the banner could be 120 feet long or more. When that is in place, a plane with a hook on its tail flies low and snags the tow rope. As it is pulled through the sky, virtually everyone below will read the message.
Billboard ads are highway billboard messages pulled behind planes. The message either contains logos, words, or photographs. They are used to advertise a product, a service, a charity, or a special event. Individuals have used banners to recognize an achievement, to congratulate someone on an honor, or even to propose marriage.
Due to the nature of the United States’ political system, it seems someone is virtually always running for office somewhere, especially during the summer and fall of major election years. In recent years, some candidates have used aerial ads to spread their message, and for good reason. Banner or billboard ads as described above are an ideal way of promoting a candidate. Here are some reasons why this is true.
First, a banner or billboard ad can focus on just a particular constituency. Unlike printed ads that could be available to people far outside the voting district of the candidate, or TV ads that must be repeated to be sure people see them, banner ads fly over just the area of a city, county, or state of the candidate’s jurisdiction.
Second, the ads reach a large number of people in a short period of time. Yes, it is best to shake hands with each person in the district, but this is not always possible or practical. A billboard or banner flying over a city, sports event, political rally, or beach will put the name and slogan of the candidate before the people in a matter of minutes.
Third, billboards can display a picture of the candidate. Imagine a billboard of a candidate moving from a stationary stand and flying over every person in the district! The drone of the engine grabs people’s attention. The banner flying overhead demands to be read. Then, when it is time to vote, the citizens will recognize his name and, possibly, will vote for him.
Yes, personal contact is best. Nothing beats getting out, meeting the people, and finding out what is important to them. The banner or billboard going before or after the visit will only reinforce this is a candidate who wants their vote. All this culminates in more votes on election day.
Finally, a big advantage of banner ads is the cost. Banners are a one time expense but, if the candidate plans to run again, the banner can be stored and reused without additional production cost. This is a claim few other methods of advertising could make. Overall, it is one of the cheapest methods of getting a candidate’s name before the people. Many have used it and can attest to its effectiveness.
March 23, 2016 / como / 0 Comments
Marketing a business is always a very crucial stage for any establishment. There are factors that must be considered and there are things that must be kept at high level. It is very important for the business to make it big through massive handling of the owners or the managers. In driving school, it is very important to stay current in the market.
The current influxes of online and physical driving schools have divided the market into a great cut. It is very important for a driving school to maintain a good standard in their driving education field or programs. With the use of the right marketing strategies and methods, the driving school will be able to make it big in the future. It is just a sense of getting things done in the right way.
1. Advertise using the television media. Is there a running local TV network in your area? Advertising the driving education courses that you have in the driving school will give a better appearance to the business. It is very important for you to keep the standard of marketing in the right perspective using the best tools like TV.
Families are watching TV everyday. In fact, 4 hours in front the box is the average time spent by an average American in the TV. If you advertise the driving education courses in the TV, you will be able to gather this number of people that are spending their time in the box.
2. Advertise using the radio. Have you heard of the radio impact? For over the years, people have been trying to get away from the impact of the radio; but the radio has been in the public for a long time and still the media maintain its great audience. Advertising the driving education through radio can greatly help to make much of the driving education courses and in marketing them.
You should not worry about marketing through the radio because the cost is little lower compared to the TV cost. It is necessary to advertise the driving education courses to maintain a strong market connection.
3. Print. Newspapers, magazines, flyers, and other print media are very useful in spreading the word about the business. If you can advertise in a single space of the newspaper, you can have the chance to reach someone who is searching for a driving school through the newspaper. The high level of interaction between the market consumer and the print media will help you to bring the best impact.
4. Signage. Do not let the business fall out just because you don’t want to put a signage for the business office. You must put the driving education courses that are offered by the driving school in the signage that must be posted and placed in the business establishment.
5. Internet. Advertising through websites can greatly help. The current shift of the market presence to the internet has been very prevalent and it is necessary to make much of this shift by extending the best usage of the internet.
February 8, 2016 / como / 0 Comments
Do you know what word-of-mouth marketing is or WOMM? If you dont know, then read this article. You will not only get your answer but you will also know how aerial advertising or airplane banner advertising stands out as the best WOMM today. Given below is some vital information for boosting your business revenue.
A word of mouth means passing of information from person to person. In the past it specifically referred to oral communication between two persons. With the progressing technology, it not only includes oral communication now, but communication through digital media as well.
Word-of-mouth marketing simply means communication between your consumers who praise the quality of your product or services. It includes blogs, viral, grassroots, and social media marketing. With the personal nature of the communication between individuals, the product information shared helps product awareness.
American people are too smart to fall for anything second-rate and creating a word-of-mouth in marketing is not so easy now. In marketing if you are adopting the traditional media i.e. TV, Radio, Newspapers, Magazines, Internet etc it becomes even harder. There is so much on an overload of ads on these medias that people may ignore it or at least would not remember them for long. You need to come up with an extremely unique and stupendous idea to create an impact on the audience. However, if you adopt the most novel, unique and catchy advertising approach i.e. aerial marketing, you can create a word-of-mouth.
Aerial advertising or airplane banner advertising involves towing of your banner to the end of an airplane that flies over the targeted market. When a plane flies over your head with the buzzing sound you will surely look up. The huge banner flying behind it is not a common site.
Aerial Advertising is no doubt a catchy way of presenting your message to the consumers but also to make sure that they remember your ad message, your aerial banner should be memorable, appealing and precise. The aerial advertising company you choose will help you in this regard.
People tend to believe the word-of-mouth from their friends or family more easily rather than the words of a TV model that might be appearing in the ads of two competitor companies at the same time.
Aerial advertising can reach the maximum number of audiences in the shortest possible time. It is so effective yet very inexpensive and any size of business can easily afford it. If you want the viewers to gossip about your brand, choose aerial advertising and see the results yourself!
February 1, 2016 / como / 0 Comments
Market research should forecast the impact of an eventual advertising campaign. It is a preliminary strategy providing various indicators regarding the most efficient way to approach the advertising process and to consider selling and developing strategies within private or public companies. Regardless of the quality and creativity standards in advertising, a TV commercial or an online campaign cannot be truly efficient if the audience has no interest in the advertised product or service. Market research values a wide spectrum of indicators which gradually narrow a targeted audience. The process has its starting point in generalized information such as demographic information and can identify and interpret even financial data for a particular category of prospective consumers.
Market research is definitely a laborious process because it involves complex procedures such as collecting information, analysis, and interpretation. However, an adequate completion of the entire path results in valid and effective information, which enables advertisers and managers to reduce the failure risks and to prioritize lucratively the major assets of a business in a particular context.
Market research comprises 2 fundamental components, primary and secondary research. Primary research is considered a very dynamic process because marketers are required to collect information, which should later lead professionals to identify consumers’ behavior and profile. Secondary research interprets data that has already been gathered such as statistics on demographic indicators or authorities financial reports. We can easily notice that primary research focuses on prediction, whereas, secondary research focuses on interpretation.
Depending on the outcomes of market research, advertisers will be able to create proficient advertising concepts and to develop them in outstanding ad campaigns.