December 3, 2015 / como / 0 Comments
Outdoor Advertising industry is currently booming. Brand owners are heavily spending in OOH domain. Brand promotion through OOH media is accelerating at a high pace. For those who are not much aware about the various OOH Advertising tactics, a bunch of outdoor advertising ideas are shared through this Article. Take a look and get, set and let your brand go outdoors.
Idea number 1- While driving from home to office or vice versa, you come across many outdoor advertising displays- at the crossroads, at the traffic points, through the adjacent billboards to the flyovers etc. Some of the ads strike your attention while some don”t. Well, evaluate why and how some ads grasped your attention then and there. Is it the way the advertiser has displayed the brand message, is it the media vehicle used for the campaign, or is it because the ad is displayed at a commuting friendly site? Any of the above reasons or an amalgamation of all of these reasons is more than an idea to promote your brand through OOH media.
Idea number 2- Learning is never boring. Learn from what your competitors do. You don”t need to copy their ideas or techniques of brand advertising through OOH (outdoor advertising) media. But you can of course learn them, refine or redefine them in your own manner. Remember, there isn”t any “plagiarism” of ideas in brand advertising. It may happen that your competitor has the same advertising idea about his brand; you just need to present your brand message in a more enticing manner to attract your customers. It”s as simple as that.
Idea number 3- Impersonate your brand. Brand advertising is not a child”s game. A cute girl loves talking with her lifeless Barbie doll and that”s sweet indeed. But in brand advertising it”s a different cup of tea. You need to impersonate your brand in a livelier way so that customers find it something interesting and interactive. By and by, the product message should have an abrupt effect on customers with a “take me home” note as the sine qua non.
Tags: Advertising, Outdoor Advertising, Airport Advertising, Outdoor Advertising in Delhi, Advertising India, Advertising in Delhi, Advertising in Mumbai, Advertising in Bangalore, OOH Advertising, Out of home advertising (ooh advertising India), DLF Mall Advertising, Mall Advertising in India, TDI India
October 21, 2015 / como / 0 Comments
An advertising media plays a significant role while positioning the brand amongst target groups. It is through the very advertising channel or medium that customers access the brand message and are motivated to buy or adopt the product. A strong channel of advertising provides a rich impact about the brand on TGs mind while a poor advertising channel fails to provide the targeted impact amongst target groups. While choosing or deciding on the channel of brand communication, the advertiser should thoroughly understand the objective of the campaign and accordingly choose the medium or channel of advertising.
In todays article, let us take a look at some means of advertising implemented by brand owners to advertise their brands amongst customers and also find out how each and every medium is important to effectively convey the brand message to target customers.
Television Media
Television advertising i.e. a promotion campaign of a brand or service through a television channel or channels is one of the popular means of communicating any brand message to customers. Television Advertising has a major advantage as compared to other means of promotion. Enriched with audio-visual effect, customers love watching the various brand commercials that are telecast through the numerous television channels.
Radio Media
Radio Advertising is one of the cost-effective means of promoting a brand amongst customers. Radio advertising campaigns also provide a mass appeal as one can easily access the brand message through a radio channel. The rising number of FM channels over the years is an insinuation how radio advertising is still popular as one of the effective means of brand promotion.
Print Media
Print Advertising includes any form of brand message that is available in a written format. Brochures, fliers, pamphlets, leaflets, classifieds etc. are some forms of print advertising widely adopted and implemented by brand owners to advertise their products amongst target groups. Though there is a rising popularity of new age media, print ads are still effective means of brand communication which is why innumerable numbers of brand and business owners still launch various promotion campaigns through print media.
Outdoor Media
Outdoor Advertising is one of the conventional means of promoting a brand, business or service. Billboard advertising, hoarding ads, wall posters, paintings, kiosks ads etc. are some forms of outdoor advertising. Over the years, the induction of digital technology has brought about a drastic and dramatic change in the OOH domain. Providing a classy look about the brand in a larger than life format, an OOH media provides a strong brand appeal on customers mind.