November 2, 2016 / como / 0 Comments
High Dwell Time
Even the media that can compete with the Delhi Metro in terms of costs cannot provide a dwell time as high as 10-20 minutes. These 10-20 minutes inside a well cooled, structured and highly maintained environment are invaluable for any advertiser. Advertisers would prefer to place their ads before viewers who are comfortably waiting for a metro train at any given chance.
Audiences in a Good Mood
The DMRC is one of the most accurate and punctual methods of transport. Any journey can be planned well and the commuters do not have to worry about the trains being late. Thus, a commuter waiting for a train at a metro station is essentially a carefree commuter in a leisurely mood. The Ad Displays have a much better scope of impressing the audience in such a situation.
Strategically Placed Sites for Better Viewing
The closeness, size, position, and the frequency of the displays in this medium can be conveniently planned in order to increase their impact. In other words, it is almost impossible to miss an Ad Display placed in a metro station and its platforms.
Scope for Localized Advertising
Localized Advertising is a prominent part of marketing strategies. Especially in the case of brands which need to deliver from or at a point of sale, Localized Advertising is often the top driver of sales. For example, let us take the example of a commuter looking for a travel agency in Kashmere Gate. Let us say he travels to the place using the metro. If he sees an ad for a certain travel agency while getting down at the Kashmere Gate Metro Station, he is most likely to head straight to its office.
With the metro now connecting a few areas of the NCR and about to connect the others, DMRC Advertising will continue rising in its stature as the most viable option for promotional campaigns. This is especially true in case of brands from sectors, like the entertainment industry, that need to target across all segments of audiences.
November 2, 2016 / como / 0 Comments
Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.
Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.
Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.
Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.
Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.
October 30, 2016 / como / 0 Comments
If random ideas and lateral thinking are your strong points, a career in advertising could be your forte. The field of advertising requires skill, creativity, out of the box thinking and the eagerness to do something different. There are many aspects of a job in advertising and in this write-up; we look to cover a few. There are various sub-streams in advertising and depending on what your qualification or skills are, you can pick one. In todays competitive world, the demand for a career in advertising is growing by the day. Companies across sectors and even individuals require advertising to promote their products, services and themselves.
Advertising is a sub-set of marketing; however, it is different from marketing in some ways. Advertising encompasses communication with the prospective consumers in a way that they become convinced about it and are eager to consume it. This is the basic aspect but what makes advertising so interesting is the way in which this communication is done. An advertising job requires and allows for creative ideas to the maximum. There are no donts. As long as the idea can strike a chord with the consumer, it will be a hit. In fact, most people who have had successful careers in advertising have been associated with unique, creative, one of its kind advertising campaigns. The idea may look weird prima facie but it may work wonders for the brand. Building brand perception is also important in advertising so the standard of advertising can make or mar any brand.
In India, in the recent times, advertising jobs have become quite popular. Young blood with young energy that is oozing with a desire to do something different is thronging the world of advertising today. Not just in India, but there are many career options in advertising globally too. If you think you have the knack to be able to communicate an idea in a way that can convince the consumer, you can safely look at advertising as a career option.
As aforementioned, there are various areas of work in the field of advertising. These are client servicing, creative department, media department, production, television and film, photography, market research, exhibition and event management & promotion and direct marketing. All these departments hold different responsibilities covering all aspects of a career in advertising. A successful professional in advertising would generally have gained some experience in all the departments at some time or the other even if he/she specializes in just one or two. It is important to have an overall exposure and get a correct understanding of the field that you are in.
When you decide to join an advertising job, the first thing that you would have to make your peace with is rejections. For any hit idea that goes on to become a success story, there are many rejected and failed ideas that never even see the light of the day. So, you have to understand that not everything that you think or come up with will be accepted by your seniors. So, dont be disheartened. In the beginning you may have to face many rejections, so just wear thick skin and dont let this thing bog you down from coming up with some other rocking idea.
Also, sometimes random, unexpected and last-minute changes are done on the basis of the requirements of the client or some research. Clients who pay the agencies for designing campaigns have very specific briefs and it is according to those briefs only that one has to work and make iterations in the work. So, it is not uncommon or unusual for small or even big advertising agencies to make multiple changes in their campaigns and ads before the final approval. Everyone has to be open to it.
An advertising job is not a typical 9-5 job. In advertising, there are bound to be late sittings and non-regular work hours. Be prepared for it. There is a lot of hard work that goes behind making an ad that one sees on TV or in a newspaper. So, if you are the type who wants a regular kind of life with enough free time to spend and everything planned beforehand, the world of advertising is not for you.
Advertising looks like a very glamorous world from outside and people have this myth that there is a lot of money in it right from the beginning but that is not true. An advertising job can be low-paying and very taxing in the beginning years. However, you dont have to rely on linear promotions to make it big here. It is purely dependent on your skill and creativity and how you want to take your career forward. An advertising job allows growth and freedom like no other job.
Few useful links:
http://naukri.com/
http://jobsearch.naukri.com/marketing-jobs/index.php
October 30, 2016 / como / 0 Comments
From planning to execution of the media plan, advertisers follow a step by step procedure to
launch a promotion campaign for a brand. Amongst the various promotional strategies, media
planning is considered the most important stratagem by advertisers. You need to launch your
campaign through a best suited media, which will drive sales of your product. Today, mobile
ads & internet ads are quite popular in India. Considered as personalized modes of brand
promotion, advertising through mobile & internet media provides immediate effect on customers.
Through this article, the importance of mobile advertising (in particular) along with the trends
of this mode of advertising are briefly discussed.
SMS or Short Messaging Service through mobile phone devices has resulted in an increased
practice of brand promotion amongst a wide range of advertisers and brand owners. Offering
customised and personalised options of promoting a brand, mobile advertising is quite in
vogue in India. Unlike emails which reach customers through internet media, mobile ads are
considered more reachable and accessible to customers because of the portable feature of mobile
phones. The upsurge of pocket internet is yet another innovation in mobile advertising. However,
SMS ads offer end to end brand promotion solutions immediately and effectively.
Mobile advertisers are expert who are responsible for launching a brand promotion campaign
through mobile media. A mobile advertiser is not necessarily the brand owner; he is the one who
advertises the brand to the target customers (through a mobile device) on behalf of the brand
owner. Mobile advertisers are the latest pundits in contemporary brand advertising. Ensuring
quick and effective result for any brand promotion, mobile advertising opens a new pool of
advertising opportunity for small and large scale advertisers.
Advertising through mobile media is less expensive than advertising through other media such
as television, radio, print etc. BULK SMS is one common practice of SMS campaign. With
facilities such as 1 paisa per sms offers and embedded technique of launching a mobile sms
campaign through internet (by using particular softwares), advertisers find mobile advertising an
easier and hassle-free mode of brand promotion. BULK SMS campaigns are launched through
internet media to gain favour from the public. Through BULK SMS campaign, advertisers send
one sms to different customers simultaneously.
The importance of mobile advertising is likely to increase in the coming years especially
when brand new products will be launched in the market. Moreover, the hectic lifestyles of the
customers also demand the need to reach them through more personalised means amongst which
mobile advertising is one.
http://www.mobileandinternetadvertising.com
October 26, 2016 / como / 0 Comments
Your business would be missing out big time without any advertising on the web. The future of small business advertising and marketing is not the Yellow Pages, but the rapidly growing Internet. Yellow Pages is officially dead. Online spending is already a multi-billion dollar industry and it is getting larger and larger by the day. It is also important to remember that 85% of all Google searches resulting in a purchase, have some kind of Geo-targeted detail in it like a city, zip code, region, etc. This goes to show the potential thats there already and your business can benefit greatly from it.
Your Customers/Clients Are Waiting For You Online
With no presence on the web, your business wont be found where 85% of people are looking for your service or product daily. It doesnt matter what type of business you own, with no promotion from the web, you are dead in the water. Its not as simple as putting up a website and people come flooding through. Its takes a little work, and believe me, the people will come!
Is Your Website Turning Visitors Into Buyers?
Your website was built for a purpose and that is to get visitors to buy. The ugliest websites can still get more clients calling than the most graphically designed ones. Its the concept of “selling” that makes the money and beautiful sites that cant sell, dont make money. That simple.
Small Business Online Advertising Is Geo-targeted Nonstop Traffic
Search for your business online and ask yourself these questions. What is your competition looking like? Are they big names in your industry? If so, you may need to target a different audience or compete with a lower of level competition.
Social Media Advertising And Its Advantages
-Its Free!- The only cost in social media advertising is the time invested in it. It sure beats the hell out of spending hundreds, maybe thousands of dollars on printing on newspapers, magazines, etc. Also, the more you get involved with your audience, the more come back and spread the word like wildfire.
-Social Interaction- Its the main reason that its so effective. The human, one-on-one, connection draws feedback, which gives you an awareness of your business. The relationships developed can act as extension of customer service where you can answer questions that customers have.
Best Florists In NYC
This local directory was purposely built for florists located in NYC, New York. It is much like a Yellow Pages where addresses and phone numbers of businesses can be listed, but unlike it because it is free.