Auto Racing Tax Deductions

For many people, nothing surpasses the feeling of bombing down the racetrack at breakneck speed, passing a rival while the wind sweeps through your hair, engine grease sticks under your fingernails and a whiff of unburnt fossil fuel lingers about your nostrils. The only thing remotely comparable to winning the race might be claiming tax deductions for your efforts. Well, if your car has the right set-up, then the government may let you do just that.

Business vs. Hobby Activity
One approach to substantiating tax deductions for auto racing expenses involves characterizing the undertaking as a business rather than hobby activity under Treasury Regulation Section 1.183-2. For an example of how to do so, look to the case of Morrissey v. Commissioner, which concerned a banker who operated a competitive drag racing outfit. The taxpayer proved that he entered into racing with the actual and honest intent to earn a profit, and therefore, the court allowed him to claim deductions for racing-related expenses. Critical factors in this determination included that Morrissey had obtained sponsorship from a local casino, actively worked to make his car more competitive, enjoyed previous success in drag racing, prepared detailed business plans and maintained a separate bank account for racing transactions. (Morrissey v. Commissioner, T.C. Memo 2005-86)

Advertising Expense
Another way to claim deductions for racing costs rests upon the argument that the activity provides a direct benefit to your business as an advertising venture. For instance, in Ciaravella v. Commissioner, the owner of a company that sold and leased Learjets, also raced open-wheeled cars. Ciaravella’s company reimbursed him for his racing activities as an advertising expense. The IRS argued that such reimbursement actually constituted a disguised dividend rather than a deductible payment. However, the court allowed the company to claim the reimbursement as an advertising deduction, in part, because Ciaravella’s car bore the company’s logo and he used his status as a race car driver to develop relationships with wealthy race fans interested in purchasing Learjets from his company.

Yellow Caution Flag
Beware however that the Internal Revenue Service and federal tax courts have noted that people often engage in auto racing for amusement or recreation as a hobby-like undertaking. Note also that for tax purposes, the law prohibits hobby deductions in excess of hobby income. (IRC Section 183) As such, those looking to claim deductions for the full amount of their racing expenditures should be prepared to demonstrate to the IRS that their activity has an underlying profit motive. Consult with your tax attorney or certified public accountant for further advice on documenting and substantiating this position for your specific situation

Commonly Deductible Items
If you can prove that your pursuit of auto racing glory should qualify as a for-profit activity, then the tax rules allow deductions for many of the related costs. (IRC Section 162) Commonly incurred deductions related to operating an auto racing business may include expenditures for supplies (gas, oil, tires and other spare parts), travel (airfare, lodging and meals), entrance fees, licensing, repairs, uniforms, research and development, merchandising production, advertising, administrative overhead and employee salaries. However, expenditures for the cost of acquiring or improving long-term assets, such as a race car or trailer, usually should be capitalized and depreciated over a five-year period, unless an exception applies.

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Google Admob Will Focus On App Advertising

It is reported that Google announced that it would stop its mobile advertising company AdMob’s mobile Web advertising service.

In 2009, Google acquired AdMob with $ 750 million in order to achieve its expansion of the search advertising business in the mobile applications and mobile network. However, in the run-in period over the past year, Google halted certain services of AdMob because of the overall strategy. For example, Google stopped AdMob’s download and exchange of advertising business a few months ago. Today, AdMob’s mobile Web advertising service is about to become a history.

At the same time, Google announced in a timely manner that AdMob will focus on service mobile application developers, and mobile search AdSense will be responsible for mobile network publishers. Even after more than a year of running, Google still needs to clarify the overlap business of AdMob and AdSense, but eventually made the above decision.

As to the mobile application advertising, all participants of AdSense for Mobile Applications Service will be transferred to be in the charge of AdMob. Google said, AdMob is now the major advertising solution of mobile application developer.

Google said that AdMob’s support fro the older WAP mobile site will be terminated on September 30. For the site and advertising that can be browsed by smart phones and other advanced devices, AdMob’s product support time will be slightly longer, but eventually phased out.

AdMob and AdSense are overlapped in the features of the products. It is also reasonable that Google makes the necessary cuts or consolidation. For example, Google announced in the last fall, AdMob network’s iPhone and Android application developer is not available in AdMob advertising, its advertising is still on the show of the AdSense.

Despite earlier reports say that the integration road of AdMob will not be easy, but the AdMob still has a steady stream of customers. Although it is not clear how much trouble Google’s current adjustment will bring to the application developers, but it is certain that Google’s AdMob and AdSense business will not be affected.

In the April, AdMob’s ads request in a day is more than 2.7 billion times, 70 million times more than in January’s statistics. The number of supporting mobile sites and applications is 80,000, 30,000 more than the number in January.

AdMob also mentioned the potential of the Tablet PC advertising market. The advertising request from the Tablet PC platform accounted for 25% of the entire mobile platform.