March 27, 2016 / como / 0 Comments
If you want to boost up your ad sales, then you must step into the domains of DISH TV. DISH Network offers a diverse portfolio of competent, engaging and accountable advertising solutions for its patrons. You will be surprised to know that DISH Network has reached more than 14 million homes nationwide across every DMA. DISH Network being the best satellite TV in US provides commercial placement across hundreds of cable television networks by making using of targeted media clusters. Moreover DISH Network Media Sales also spread your message in high profile live sports and premium events without any high cost of entry.
So if you are looking to go beyond the: 30, a proficient DISH Network media schedule can hook your targeted customer. DISH Network Interactive television (iTV) provides a deeper brand experience and can turn a hooked consumer into an engaged consumer.
Regardless of your advertising goals, DISH Network presents an excellent solution for you. And every solution of DISH Network TV is backed by the largest set-top box viewers. 5 million set-top boxes of DISH TV provide you accountability which is not available in the traditional television arena.
You can enhance your multicultural TV Advertising through DISH International Ad Sales if you are trying to expand into the multicultural market in US. By means of DISH Network International you can get national exposure on 20 international networks that growing up day by day. You can also receive an average household income of over $82,500 that’s considerably higher than the National average. With DISH TV Ad Sales, you will also be able to reach the multicultural population in US through popular programming from back home. DISH Network Satellite TV has reached the Asian, South Asian and Russian populations with growth rates ranging from 63% to 200% from 1990 to 2000. Exclusive networks of DISH TV are not distributed anywhere else in US.
The most efficient and effective way of reaching the multicultural market in US is through one media platform. DISH Network International is the only solution of targeting a section of the most affluent population of United States through one platform. Tap into this viable consumer market of USA now and exponentially grow your business with DISH Network.
International Cluster of DISH Network comprises of 1 Arabic Network, 5 Chinese Networks, 2 Russian Networks and 11 South Asian Networks. The 5 Chinese Networks of DISH Network TV include ET China, ET Drama, ET Global, ET News and Yoyo TV. The 2 Russian Networks of DISH Network TV consist of HTB America and IHTEP. And the 11 South Asian Networks of DISH TV include Aapka Colors, Aaj Tak, B4u Movies, Headlines Today, Sony, Set Max, Ntv, TV Asia, Z Sports, Star One and Star Plus.
Thus with DISH Network you will be able to maximize your return on investment. Go for DISH Network Media Sales without a second thought and add to your ad sales. Put your faith in DISH Network and give a boost to your business in the most efficient way.
March 23, 2016 / como / 0 Comments
With elections just around the corner, Advertising Age published a great article outlining “The Top 10 Game-Changing Political Ads of All Time.” What made these ads memorable and why were they “game changers”? Advertisements like television spots, radio spots and even print advertising (like yard signs, magazine ads, etc.) have mere seconds to make an impact on a viewer make every second count.
Visuals do play a strong role in the world of advertising, but when it comes to politics, the language used plays a crucial role. You have to be very strategic combining your powerful message while using verbal techniques and emotional appeal.
Here is the list that Ad Age published as “The Top 10 Game-Changing Political Ads of All Time” and here are our comments on some of them:
1.Peace, Little Girl (“Daisy”)
Who can forget the most controversial political ad put out by President Lyndon Johnsons team,” Daisy”? You may have not been around in the 60s, but this television spot is famous because it displayed a little girl, who represents the youth of America, innocently pulling petals off a flower, then cuts to a nuclear explosion with a voice-over of a countdown.
This ad instills fear, especially when the spot zooms into the girls wide eyes as she looks up into the sky. Even the language used was meant to be a scare tactic. Words and phrases like “these are the stakes,” “make a world in which all of Gods children can live in or go home in to the dark,” “love each other or we must die,” and “stakes are too high” combines the emotion fear with over tones of taking action.
2.Prouder, Strong, Better (“Morning in America”)
Any time a candidate is faced with economic troubles, their campaigns focus on confidence, faith, and hope with voters. President Ronald Reagans “Morning in America” combined both visuals and language that did just that. If you listen to what was said you can easily identify what phrases were “positive.” “More men and women will go to work than ever before,” “interest rates at about half the record highs,” “2,000 families will buy new homes, more than at any time,” and it continues. What President Reagan did was list accomplishments and showed how he is moving America in a positive direction — which makes this ad and his message very powerful.
3.Tank Ride
This ad is what we see more of and could be labeled as “propaganda.” However, Ad Age identifies this as a definite game changer. This spot combines a somewhat humorous footage of Massachusetts Governor Michael Dukakis riding in a tank with statements about how he opposes our defense system. The effect there decreased the confidence America had in him to be President. The ad goes on to say how America cant afford that risk and how could he expect to be our commander in chief when he opposes Americas defense efforts. There are overtones of sarcasm while portraying Governor Dukakis as someone who doesnt have what it takes to defend America, much less run America.
4.Yes, We Can
This video is different from most political ads and wasnt actually done by President Obamas team; instead, it was created by Will.i.am. and Jesse Dylan. This video took parts of President Obamas speech and used them as lyrics. During a time of financial crisis and economic downfall, this ad was successful because of the language. Phrases like “Not divided, were one nation” and “next great chapter,” and the entire video had huge overtones of hope. It made America feels like “Yes, we can” make the changes we need to move in a positive direction.
5.Man in the Arena
6.America First
This spot geographically targeted Michigan and at the time President Bush was losing in polls to the opposing candidate, Pat Buchanan. The economy was down, support for the GOP was down and specifically in Michigan, the auto industry wasnt performing well either. At the time, it appeared that President Bushs chances were slim, until this spot was released. It exposed Buchanan contradicting his message “America First” because he had a foreign car and also labeled American-made cars as “lemons.” This ad exposed Buchanan as being deceitful.
7.Hound dog
8.Dean for America
9.Windsurfing
This ad exposed Democratic presidential candidate John Kerry as someone who cant make up his mind. It gives various scenarios where Kerry was opposing and supporting various issues. It pokes fun of Kerry windsurfing in different directions and paired it with “which way the wind blows” to ultimately show that he is unfit for being President.
10.Sleeping Bear
Language in political advertisements is carefully chosen and works with multiple elements (e.g. visuals and emotional appeal) to convey a message. You have to be strategic and most importantly you need to be memorable. The above examples work because they succeeded in all those aspects. They used visuals and carefully crafted language to depict the politicians intent.
Same can apply to other campaign materials and your political yard signs. You need to strategically craft what your message it is and how youre going to make your signs distinct and memorable.
March 23, 2016 / como / 0 Comments
Marketing a business is always a very crucial stage for any establishment. There are factors that must be considered and there are things that must be kept at high level. It is very important for the business to make it big through massive handling of the owners or the managers. In driving school, it is very important to stay current in the market.
The current influxes of online and physical driving schools have divided the market into a great cut. It is very important for a driving school to maintain a good standard in their driving education field or programs. With the use of the right marketing strategies and methods, the driving school will be able to make it big in the future. It is just a sense of getting things done in the right way.
1. Advertise using the television media. Is there a running local TV network in your area? Advertising the driving education courses that you have in the driving school will give a better appearance to the business. It is very important for you to keep the standard of marketing in the right perspective using the best tools like TV.
Families are watching TV everyday. In fact, 4 hours in front the box is the average time spent by an average American in the TV. If you advertise the driving education courses in the TV, you will be able to gather this number of people that are spending their time in the box.
2. Advertise using the radio. Have you heard of the radio impact? For over the years, people have been trying to get away from the impact of the radio; but the radio has been in the public for a long time and still the media maintain its great audience. Advertising the driving education through radio can greatly help to make much of the driving education courses and in marketing them.
You should not worry about marketing through the radio because the cost is little lower compared to the TV cost. It is necessary to advertise the driving education courses to maintain a strong market connection.
3. Print. Newspapers, magazines, flyers, and other print media are very useful in spreading the word about the business. If you can advertise in a single space of the newspaper, you can have the chance to reach someone who is searching for a driving school through the newspaper. The high level of interaction between the market consumer and the print media will help you to bring the best impact.
4. Signage. Do not let the business fall out just because you don’t want to put a signage for the business office. You must put the driving education courses that are offered by the driving school in the signage that must be posted and placed in the business establishment.
5. Internet. Advertising through websites can greatly help. The current shift of the market presence to the internet has been very prevalent and it is necessary to make much of this shift by extending the best usage of the internet.
March 21, 2016 / como / 0 Comments
Executive Summary
China is considered as one of the most exciting and challenging media markets in the world, the reason being the countrys size, diversity and complexity. In 2009, Chinas advertising market performed well and in 2010, the Chinese media market profited from the Shanghai World Expo, Asian Games and economic growth.
Presently, in the country online advertising market is dominated by display and rich media. Mobile advertising segment is also considered as a growing market as it is witnessing improvement in performance every year due to innovations in mobile phone technology and sale of 3G/4G mobile phones in the country. Search advertising segment continues to register growth and in 2010, it was the only segment that grew at a rate higher than the previous year. Video advertising is another segment that has been witnessing an increase in demand per year, the reason being that it is one of the most popular internet applications, particularly among youth. Moreover, the rising consumer interest has made various sectors like toiletries, food & beverage, internet services, entertainment and apparel, etc look at this segment to raise consumer awareness and drive sales.
Among the various industries, apparel sector was the largest contributors to online advertising in terms of ad spend in 2010, followed by computers/electrical, automotive, construction/real estate, FMCG and entertainment. In addition, an increase in ad spends from financial, insurance and food & beverage and health sectors are also being witnessed in the country. At present, the Chinese online advertising market is driven by both domestic and international advertisers. In the search engine category, the market is dominated by Baidu.com, followed by Google.
In the coming years, online advertising in China is expected to surpass advertising revenues generated from print media. Growing popularity of online video, large population, growing e-commerce trade, social networking websites and economic growth is expected to increase online advertising revenues. Moreover, entrance of foreign players in the market through deals and alliances is also expected to increase investment opportunities and market competition, thereby, leading to improved services at low cost.
The report on China Online Advertising Industry includes a detailed study of the Chinese online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.
Key Findings
1Despite the beginning of the slowdown in 2008, the countrys online advertising industry performed well due to the Beijing Olympics and resultant increase in tourism. In terms of QTQ growth, industry grew by 19.17% in 2008 and performance of third quarter was the greatest when compared to other quarters of 2008.
2In 2009, Chinas internet advertising revenue was USD ~ million, the growth rate was low as compared to the previous years. The search engine advertising, online video contributed to the market growth and helped the industry register positive performance.
3In the fourth quarter of 2010, China online ad registered USD 1.10 billion, growth was 25.60% compared to the same quarter in previous year.
4Video and search advertising segments registered the fastest growth while online advertising market was dominated by display and rich media, thereby, accounting for the highest share among all online advertising segments.
5In 2010 the market for search advertising grew 39%, up from 2009. In the first and second quarter of 2011, search advertising registered growth of 33.17% and 37.25%, respectively.
6During 2010, the leading contributors to online display advertising were automobile, apparel, entertainment, food and beverage and electronics sectors.
7In terms of ad spend, before the economic slowdown the online video advertising was witnessing double digit growth. However, in 2009 & 2010 the growth rate was low, during the discussed year.
8In 2010, vertical web site advertising was USD ~ million, up 14.73% from the previous year; however, the growth was low when compared to 2009. In 2009, revenues increased 15.90% and in 2008 it had risen to 17.39%.
For more information please refer to the below mentioned link:
http://www.ammindpower.com/report.php?A=216
March 19, 2016 / como / 0 Comments
You have probably heard of the term public relations. You are aware that it has something to do with protecting your business name, making it look good in the public, and ensuring that it has a good reputation.
Public relation is common in almost all the industries today. Big corporations consult PR professionals to come up with a good campaign that will make them look good in the public.
You are probably wondering why hire a professional when it is common sense that the public will love you if you are good. Yes, this is true. People love supporting organizations with a good heart. However, how will the public know if the organization has a good heart if they do not share their goals, plans, and achievements to the public?
This is the task of the PR group. They have to make sure that the public sees the good side of the organization. Aside from that, having a PR group offers several advantages. Here are some of them:
1. Credibility is one of the major advantages of having a PR group. Unlike advertisements that pay networks or billboards to show the promotional items, PR builds an organization through stories. Stories that are true. PR group uses the media as a channel to get the message through. Since most customers perceived media as an independent party, they trust their judgments and reviews.
2. It is long lasting. PR builds the credibility of the organization. As long as the organization maintains their credibility, the name of the organization will remain good in the eyes of the consumers. This means that they do not have to post an ad to remind the public that they have high quality products. Just the mention of their name, the customers immediately associates it with quality.
3. Its cost is not as high. The amount you are going to shell out is very low compared to the results you will generate from the campaign. Since it is long lasting, you will benefit from it longer as well.
4. Customers will find the organization more interesting. Unlike in advertising that only takes a few minutes, the PR efforts stir the interest of the public. If they are able to read that the company cares for the environment, they will check out their activities that prove the claim. If they are having a grand recycling program, they will be able to generate support from environmentalists.
5. It helps build the image of the organization. PR efforts do not only concentrate on business segment of the organization. Its efforts are towards the company as a whole. Because of this, the consumers will not only patronize a single product from the company, but its whole line of items.
Surely, public relations offer several advantages. Its effects last longer. Since this is the case, its cost is definitely lower than any form of promotional tools. Aside from that, its campaigns are not only for one line of product. It builds the credibility and reputation of the entire organization.