December 3, 2015 / como / 0 Comments
Outdoor Advertising industry is currently booming. Brand owners are heavily spending in OOH domain. Brand promotion through OOH media is accelerating at a high pace. For those who are not much aware about the various OOH Advertising tactics, a bunch of outdoor advertising ideas are shared through this Article. Take a look and get, set and let your brand go outdoors.
Idea number 1- While driving from home to office or vice versa, you come across many outdoor advertising displays- at the crossroads, at the traffic points, through the adjacent billboards to the flyovers etc. Some of the ads strike your attention while some don”t. Well, evaluate why and how some ads grasped your attention then and there. Is it the way the advertiser has displayed the brand message, is it the media vehicle used for the campaign, or is it because the ad is displayed at a commuting friendly site? Any of the above reasons or an amalgamation of all of these reasons is more than an idea to promote your brand through OOH media.
Idea number 2- Learning is never boring. Learn from what your competitors do. You don”t need to copy their ideas or techniques of brand advertising through OOH (outdoor advertising) media. But you can of course learn them, refine or redefine them in your own manner. Remember, there isn”t any “plagiarism” of ideas in brand advertising. It may happen that your competitor has the same advertising idea about his brand; you just need to present your brand message in a more enticing manner to attract your customers. It”s as simple as that.
Idea number 3- Impersonate your brand. Brand advertising is not a child”s game. A cute girl loves talking with her lifeless Barbie doll and that”s sweet indeed. But in brand advertising it”s a different cup of tea. You need to impersonate your brand in a livelier way so that customers find it something interesting and interactive. By and by, the product message should have an abrupt effect on customers with a “take me home” note as the sine qua non.
Tags: Advertising, Outdoor Advertising, Airport Advertising, Outdoor Advertising in Delhi, Advertising India, Advertising in Delhi, Advertising in Mumbai, Advertising in Bangalore, OOH Advertising, Out of home advertising (ooh advertising India), DLF Mall Advertising, Mall Advertising in India, TDI India
December 3, 2015 / como / 0 Comments
Reaching todays consumer in this complex and confusing media environment is a challenge. The audiences are consumed by their fast- paced lifestyles and technology has also contributed to the changes in their behavior patterns. Consumers can no longer be reached using the same old mediums. Times have indeed changed. But over the past few years, the outdoor advertising industry has evolved yet into a revolutionized and modernized media force that is to be reckoned with. It may even be able to compete aggressively against the 21st century media. While many traditional media segments have struggled to remain competitive during economic changes and developments, out of home advertising has remained unfazed. The reason is simple. Out of home advertising such as Digital Mediaoffers outstanding value for money and a myriad of ways to increase exposure plus a few more advantages.
1. Innovativeness
One of the major reasons why out of home advertising is the one mostly preferred by advertisers and advertising agencies is because of the innovations that have happened with this advertising media over the past decade. Its not just about a pretty picture anymore. It involves the commercials used, displays made and the way they were executed. With advertising, its always recommended to think outside the box and outdoor advertising provides various opportunities and possibilities for advertisers to do just that.
2. Flexibility
Out of home advertising also has the greatest flexibility in terms of being able to transform ideas and imaginations into a reality. With the use of Digital Media, outdoor advertising can be transformed into a new medium wherein advertisements are able to communicate in real- time and effectively engage the consumers. This mediums flexibility is also the main reason why the practice is still alive today.
3. Coverage
Out of home advertising is the unavoidable medium. It is visible from all corners and cannot be turned off or ignored. It can be seen on city buses, bus stops, taxis, trains, train stations, billboards, gymnasiums, parks, malls, and all other public places. And since it is usually placed in public areas, it guaranties a huge amount of exposure from drivers, commuters and passers- by. Through this medium, outdoor advertisers and outdoor advertising agencies are able to make use of a variety of platforms and reach a wide audience without going overboard with their advertising budget.
4. Impact
The purpose of out of home advertising is to get the peoples attention while they drive or walk. It can catch their attention during rush hour wherein people are stuck in traffic, unable to do anything, and probably bored out of their mind. By placing advertisements near the point of purchase, it can effectively remind the audience of the product being advertised at the time just before they purchase.
Out of home advertising is truly a universal and timeless form of advertising. And it will continue to grow, develop and adapt in the future. This is the best platform for advertising because it never gets old. Thus, if you go for out of home advertising, you are aiming for a 100% guarantee of Successful Advertising Campaigns for your companys services or branded products.
December 2, 2015 / como / 0 Comments
Out of the thousands of Advertising Campaigns that get rolled out every day, which are the ones that you remember? Every Ad Display or every organized campaign that has stuck with you from even the bygone years, has one factor in common: they were all innovative in one way or the other. Innovation in an Ad Campaign brings it and the Advertised Brand along with it, a few steps closer to being a trendsetter. Every Promotional Campaign, that has attained legendary stature, used the relevant medium in one unique way or the other. Though such a campaign does take more time and efforts, it is far more effective than the regular campaigns. This article discusses a few ways in which some of the popular Advertising Mediums in India have seen innovations that redefined Promotional Campaigns in India.
Airport Advertising
The Medium of Airport Advertising is well known for the Innovative Campaigns that are carried out from time to time. The scopes for innovations are immense when the medium enjoys the luxury of a minimum of 55 minutes of audience dwell time. Thus, we have seen experimentation with Ad Displays that moved away from the traditional sites of Wall Mounts and Hoardings, into closer spaces with the audience in the form of Totems, etc. However, when TDI put up the first live car on a Billboard, it was a step that was unprecedented in the Advertising Medium. The concept of putting an actual car as a display was unimaginable before this instance. Though it is true that Product Displays did happen before this time, it was for items much smaller than a vehicle. So intense was effect of this trendsetting exercise that the Airports became synonymous with Car Launches.
Delhi Metro Advertising
The DMRC (Delhi Metro Rail Corporation) was not the first metro system in the world. But a host of factors which resulted due to the brilliant efficiency of the DMRC, resulted in the medium being an ideal place for Advertising. Though, stymies did exist due to the DMRCs reluctance to allow too many variances from the Wall Mounts and Free Standing Units, some of the Metro Advertising Agencies were able to create exciting new trends. The ability to provide extended visibility, by lining up displays in metro stations one after the other, a whole new meaning was provided to the concept of High Impact Ads. This new concept worked with unprecedented success for the brands from the entertainment and news industry. Before long, various TV and FM channels along with newspaper brands and the film industry became patrons of the medium.
Mall Spaces
Advertising at the Malls was itself a revolutionary change in the concept of Advertising. The various displays have always been traditionally used to attract consumers to the point of sale. With the advent of the mall culture, advertising took the dual role of combining Product Displays and Point of Sales. Thus, if you get interested in a certain mobile phone being advertised with a Mall Activation, you can buy it right there. There is no requirement of going to a separate place for buying as has been the traditional cases of Advertisement. This new form of Advertising reduced the time period between the point when the ad has made an impact and the point where the actual sales happens, thereby reducing a lot of lost sales.
Innovations are at the heart of success in the world of Advertising. The ads of the same nature often lose their attractive abilities after a certain time. Audiences grow blind to the patterns of ads after some time and require a dose of creative innovation to open their eyes again.
December 2, 2015 / como / 0 Comments
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December 2, 2015 / como / 0 Comments
With a high delivery rate is low and CPM two advantages, outdoor media 2005 has become the most fastest growing advertising media. According to leading market research firm CTR data show that in 2005, appeared in the newspaper 1%-negative cases, outdoor media growth rates of up to 79%, 5% per cent of the market share, but will also maintain the momentum continues to grow strong.
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